30-second summary: Pay-per-click advertising (PPC), which is a short-term strategy, will not work. Organic marketing must be done. A business should ensure that their website is optimized for the best user experience before investing any money in SEO strategies. Once you are in a comfortable place, PPC advertising can help to increase brand reach through experimentation … [Read more...]

[TAG0] It's not easy for small business owners, brand executives and bloggers to consistently produce high-quality, new content. You must also produce new content regularly if your site is to stay on the top of Google's search engine results or to attract your target audience. Imagine if there were a way to keep up content requirements without writing new pieces every time. Content curation … [Read more...]

30-second summary: Every SEO I know has had difficulty getting buy-in for a recommendation at one point In a decade, the job of an SEO has changed significantly. Prioritization is now a prerequisite for success. A framework that includes opportunity analysis, discovery and measurement is essential for proper prioritization of your roadmap. … [Read more...]

src="https://buffer.com/resources/content/images/2022/09/social-proof-tori-dunlap-blog.png" alt="Social Proof: Tori Dunlap on Evolving a Personal Brand Beyond the Person"> Social Proof's latest edition features a new story. It asks "What if my personal branding grew beyond me?" Tori Dunlap's journey to create a business that touches millions of lives. Her project to save $100,000 by the age of … [Read more...]

src="https://buffer.com/resources/content/images/2022/09/john-schnobrich-2FPjlAyMQTA-unsplash.jpg" alt="How Twitter Super Followers Works and How These Creators Leverage the Feature"> Twitter is a great platform for small business owners and content creators to create community, share their knowledge and offer different viewpoints. Social Proof is a series that features content creators who have … [Read more...]

[TAG0] Although you may not have realized it, everyone on the internet is selling something. It's not the snake-oil type of stuff. Instead, it is content that serves a purpose. Do they give you complete information? Free video tutorials? Perhaps, even tips? They either need your email to subscribe, or both. They don't ask for anything in return but. This is probably because they are nurturing … [Read more...]

I believe that one of the biggest myths about starting a business—particularly a product-based one—is that you need a lot of capital to get going. While that may be true for certain industries or those who want to open with a full store of inventory, it is often possible to launch with very little.At least, that’s how it worked out for me. When I started building … [Read more...]

Content creation may look easy from the outside, especially if you don’t know much about what goes on behind the scenes. But following the recommendations of different platforms can take a toll on creators. For context, some of the recommended posting schedules for the most popular social media platforms include:One to four times a day on TikTokTwo times a day on InstagramThree times a day … [Read more...]

[TAG0] Modern marketing is all about content. You need to constantly think of new content ideas. This is even more difficult if you do it regularly. According to numerous studies, 75% struggle to find the time to create content. Content curation is the solution. This is a smart way to use existing content, posts and other material from others to add value to your audience. [TAG1] … [Read more...]

30-second summary: The updated guidance Your money or life (YMYL), provides more information about what Google is looking to find in its quality rater guidelines. It is important to focus on the reputation of both the person who created the content and the website hosting it. Trust in YMYL is not just built on-site. Off-site digital PR, link acquisition and link … [Read more...]