SEO is an industry standard in a variety of marketing strategies across a multitude of industries. But has anyone found themselves outside the gaming and esports sectors? It is an important factor in new marketing verticals like influencer marketing, despite its enormous potential for impact. The Gamactica Podcast's latest edition featured me talking with Michael Ashford (CEO of The Game … [Read more...]

src="https://buffer.com/resources/content/images/2022/09/fernando-torres-Qyv-yxExIbM-unsplash.jpg" alt="I Took 7 Weeks Off Work After Hiring 3 New Teammates, Here's Why It Worked Out"> I was able to take seven weeks off work in July and August this year. This experience was fully compensated. To take a break from my job, I was able to benefit from our generous sabbatical policies (more details … [Read more...]

Social media is a popular way for brands to promote themselves and reach new customers. Facebook and Instagram are the most popular social media platforms. Why shouldn't they? Both platforms boast nearly 2 billion active users per day. HubSpot's Social Media Marketing Report shows that 4 out 5 marketers use Facebook to buy paid advertising. However, Instagram still trails Facebook in terms … [Read more...]

[TAG0] Although curation is a concept that has been around for centuries in the art industry, it was only recently introduced to the marketing world. Content curation in marketing is today the process of selecting and sorting the best content from various sources. This results in a carefully curated set of content that is targeted at a particular audience. This is a very popular marketing … [Read more...]

For sisters Anna and Kelly, life was anything but ordinary growing up in Fairbanks, Alaska. On chilly school mornings, as they’d make their way towards the bus stop, it wasn’t uncommon for moose to be idling nearby. Careful not to alert the striking creatures, the girls would nimbly make their way around the animals while somehow still boarding the bus on time.An encounter like that … [Read more...]

src="https://buffer.com/resources/content/images/2022/09/rinck-content-studio-rMuBASHufwo-unsplash--1-.jpg" alt="6 Ideas to Make the Most of Your Instagram Bio"> You can make an impact on people by enhancing your personality. Wear the clothes that you like best, or show off your best packaging and messaging if you are a business. Most social media bios - including Instagram - function as your … [Read more...]

Twitter increased its character limit by 140 characters to 280 in November 2017. This update was crucial, especially for businesses. The funny thing is, however, that 280 characters have not been enough. Let's face it, if you use Twitter for marketing purposes, you will have found yourself overwhelmed with tweets and limited characters. Twitter threads saved the day. Twitter threads … [Read more...]

It's not always easy to choose a hobby. Sometimes a passion is what you choose. That's exactly how Peter Letts found scuba diving. In 1992, he began diving. He soon became addicted and jumped in the water. He left his successful corporate career almost 10 years later to pursue his passion for the oceans and start a business. He explains that he had a midlife crisis and decided to leave the … [Read more...]

This blog is worth listening to According to the latest statistics, Instagram is a powerful platform for engagement. It's something you already know and want to make the most of it. You might be surprised at how different reality is these days. Your content doesn't get noticed, despite all the effort you put into creating and publishing quality posts. Multiple marketers are stuck in … [Read more...]

[TAG0] Social media is more than just a place to make friends online. These platforms have become a great place for brands to increase their reach and awareness, from large corporations to new startups. Nearly 97% of Fortune 500 companies use at least one social platform to promote their brands today. However, social media marketing does not mean you have to bombard social media users with … [Read more...]