Why Instagram Hashtags Still Matter Instagram hashtags are a powerful tool often overlooked in social media strategies. Learn how to leverage them for maximum reach. Creating Your Instagram Hashtag Strategy Follow these 3 steps to craft an effective Instagram hashtag strategy that boosts your content: Step 1: Choose Relevant Hashtags Understand the types of hashtags and how to use them for your … [Read more...]

Why Google Review Management Matters Managing reviews for businesses with multiple locations can be tough, but it's worth it. Positive reviews can help you rank higher in searches and attract new customers. On the flip side, negative feedback can harm your reputation. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business. The Importance of … [Read more...]

Social media links on your website are crucial for connecting with your audience. But why settle for the traditional icons when you can find stylish and versatile social media logo sets that match your brand? Best of all, we've compiled a list of 40 free icon sets to keep you on brand without breaking the bank. 1. FlatIcon FlatIcon offers original logos and combination icons for various social … [Read more...]

Why Customer Reviews Matter Think as a customer for a minute. Aren’t you likely to make a purchase if others around you agree that it is a good choice? Customers trust reviews more than traditional advertising because they're from real people with similar issues. Positive reviews can be the deciding factor in a purchase. The Battle: Synup vs. BrightLocal vs. SocialPilot Reviews Choosing the right … [Read more...]

Comparing Key Features When it comes to online reputation management, Podium and Birdeye are two top contenders. Here's a quick summary of how they stack up: Podium Overview Podium is an AI-powered tool designed to simplify online review management and customer communication. It focuses on attracting and converting new customers, boosting Google ranking, and streamlining customer … [Read more...]

"Link in my bio!" is a common phrase uttered by every creator and small business owner on social platforms. If you don't already know, a link in bio is the URL attached to your social media bio. Almost all major social media sites have them. Link in bio tools help you collate multiple URLs in one place so you can add them to your bio. It's a landing page full of clickable links. With a link in bio … [Read more...]

Why you need a website link in your TikTok bio Having a link in your TikTok bio is crucial for businesses and content creators. It directs followers to your website, social media profiles, and helps with conversions. Who can add a link to their TikTok bio? To add a link to your TikTok bio, you need a TikTok Business Account, more than 1,000 followers, and proof of business registration if you're … [Read more...]

Bluesky: The New Buzz in Social Media Bluesky is making waves in the social media world with its unique features attracting millions of users. Here are some quick tips to get started and make the most of this platform. Quick Tips to Maximize Your Bluesky Experience Set up your account effortlessly, claim your identity with a custom domain, bring your Twitter network with SkyBridge, customize your … [Read more...]

Supporting Independence and Ownership in Social Media Buffer has added support for Bluesky, joining Mastodon and Threads in the era of decentralized social media. This move reflects a commitment to independence and ownership in the social media realm. The Resurgence of the Open Web with Social Media Protocols ActivityPub and AT Protocol are paving the way for open standards in social media, … [Read more...]

Personal, Creator, or Business - Deciding on the Best Fit Remember the early days of Instagram, when your customization options were limited to which filter to apply to your photos? With the platform's evolution, choosing the right account type has become crucial. Let's break down the three options to help you decide. 1. Instagram Personal Account Designed for personal use, this account type is … [Read more...]