YouTube is the best place to find video content. It is second after Google in terms of website visits. YouTube isn't just viewed by nearly everyone, but it's also used by marketers from all walks of life to promote their brands to a wide audience. One question that every marketer is always concerned with is how to increase traction on their channel. Quality content is the key to a … [Read more...]

This is something we all know : Linkedin has unrivalled networking capabilities when it comes creating new B2B marketing opportunities. A Linkedin survey revealed that LinkedIn was the most effective channel to drive high-quality leads for 40% of B2B marketers. It also has 2x more conversion rates than other channels. Everyone wants a piece. It's becoming more difficult to get views on your … [Read more...]

You want to make sure that your marketing strategies are effective to increase sales and profits as a marketer, or business owner. There are many marketing strategies that you can use. Social media is one of the most powerful marketing tools in today's digital age. Facebook is the leader in social media because it has the largest number of users. This makes it easier to reach a larger … [Read more...]

src="https://buffer.com/resources/content/images/2022/12/ASK-BUFFER-01--1---1--2.png" alt="Ask Buffer: What is the Best Way to Grow on Twitter? "> Today's Ask Buffer is a great question that we received from a follower about growing on Twitter. Buffer has a large following on Twitter, and we love the ease of interacting with our followers. Twitter is a great place to market - it allows brands … [Read more...]

src="https://buffer.com/resources/content/images/2022/12/aaron-burden-Hzi7U2SZ2GE-unsplash.jpg" alt="Highlighting Text Input with Jetpack Compose">We recently launched a new feature at Buffer, called Ideas. With Ideas, you can store all your best ideas, tweak them until they’re ready, and drop them straight into your Buffer queue. Now that Ideas has launched in our web and mobile apps, we … [Read more...]

src="https://buffer.com/resources/content/images/2022/12/jeshoots-com-MCm43tSNVhY-unsplash--1-.jpg" alt="Holiday Gift Guide of Small Businesses"> We've featured many small businesses throughout the year on our blog. I've also had the privilege of interviewing entrepreneurs whose passion for their work is inspiring. It's been the best part of my job, getting to know them. These brands do a lot of … [Read more...]

Twitter consistency is key to success in marketing. It's a consistency that doesn’t lack quality. It can sometimes be difficult to keep tweet quality and consistency. You, as social media marketer must also face the same problem. You can experience a decrease in performance when you move from managing one account to managing multiple social networks. What can you do to keep your … [Read more...]

[TAG0] It can be difficult to grow your email list, but it is much easier to engage your newly signed subscribers. If they don't receive any value, people will leave your email list quickly. You must keep users engaged and make subscriptions worthwhile to prevent this from happening. It is all about communicating the right messages at the right times to the right people to keep them … [Read more...]

30-second summary: Your visual identity is a collection of all graphic elements that make up your brand, making it distinctive and easily recognizable Consistently building a visual identity across multiple channels builds brand recognition which in turn increases conversions Users can easily remember visual branding elements when they search for … [Read more...]

src="https://buffer.com/resources/content/images/2022/12/rahadiansyah-dz1hrML7pmM-unsplash--1-.jpg" alt="What You Need to Know About TikTok SEO"> TikTok is coming after your crown, Google! According to the Senior Vice President at Google, this is what he thinks. The company shared July that TikTok was becoming a search engine for Gen Z. TikTok invests in optimizing users' behavior with new … [Read more...]