LinkedIn Reactions allows users to respond to comments or updates by celebrating, loving, or using other emoticons. Social media managers will be able to get more engagement from their content and understand their audience better. LinkedIn's latest responses could represent the greatest improvement in company history. Many marketers wonder if reactions are important and, if so how can they … [Read more...]

[TAG0] You may be wondering why customer acquisition is called a journey. It is a journey that takes you from the lead stage to the paying customer. There are audiences at every stage of the customer journey. This is represented by a funnel . [TAG1] Source. You can see that each stage has different needs. It is not recommended to distribute one type of content across all levels. … [Read more...]

First, congratulations for surviving 2022. You've done a great job! 2022 was a unique and surprising year. It featured a variety of global events that kept us all on our toes, as consumers, marketers, and search marketing professionals. Recession, great resignation, war, FIFA final, and many silent battles that we all fought together. Let's take a look back at the year through the lenses of … [Read more...]

[TAG0] There are currently more than 200 social networking apps available. Some are more popular and have a wider reach than others. Different social media platforms are able to appeal to different audiences. To determine which social media platforms you should use for your business, it is important to first research your target audience. This will allow you to direct your social media … [Read more...]

Social media marketing landscape is constantly changing. You might not be able to replicate what worked in the past. It's vital that you stay on top of the latest social media trends by including new social media strategies in your strategy. Social media is an important marketing frontier and every business strives to be visible on these platforms. Social media is a powerful tool for B2C … [Read more...]

This blog is worth listening to Marketers are still arguing about Facebook's organic reach. This post is for you if you're a fan of Facebook engagement metrics. You still have a good chance of your post making it to the feeds of your followers. It's important to pinpoint the right time to post on Facebook to get likes, comments and shares. Although most marketers prefer to use paid … [Read more...]

The power of optimized social media images is amazing! Who doesn't love a well-done image? The right image sizes on social media make them look great. Are you ready to be different? Images don't look great because of one element. A great image is made up of all elements. This is how it looks. It was an incredible image. But, because you didn’t optimize it correctly, half the elements were … [Read more...]

This blog is worth listening to TikTok is a very unusual social media phenomenon. It conquered the world and became a major player in social media. Everyone wants a piece. TikTok's creative features are what make it stand out among other brands and marketers looking to increase their business in the most entertaining way. Most brands want to market TikTok with 850 million users … [Read more...]

Twitter is one the most popular online communication tools. It is more than just a social media platform. It is now considered an essential tool for data collection. Did you know... Every second, there are approximately 6,000 tweets 500 million+ tweets posted daily In a single year, there were 200 billion tweets ( 200+). But, did you know that Twitter's search tools … [Read more...]

src="https://buffer.com/resources/content/images/2022/12/nubelson-fernandes-zIc7Jd1SGPU-unsplash--2-.jpg" alt="The Schedule and Strategy I Used to Gain 13K+ TikTok Followers and 1M+ Organic Impressions in Just a Few Weeks"> As many founders face the daunting task to learn yet another social media platform, I was overwhelmed at the thought of creating a TikTok account for my company. I come … [Read more...]