src="https://buffer.com/resources/content/images/2023/01/pexels-pixabay-164444--1-.jpg" alt="How I Got 10,000 Followers on LinkedIn by Being Myself"> Revel Impact, which is a workplace inclusion consultancy, was founded by me. I knew that LinkedIn would play an important part in my marketing and business development strategies. LinkedIn is an ideal place to meet clients, as it's a professional … [Read more...]

Video content is essential for marketers, content creators, and influencers. Social media users have an eight second attention span. Dynamic and engaging videos can grab their attention and allow them to connect with their followers, promote their products and reach other goals. According to Hubspot's Marketing Industry Trend report, Instagram Reels and TikTok are the most popular social … [Read more...]

[TAG0] Although it may sound cliché, content is still the king of digital marketing. Content is still the most important aspect of digital marketing. User preferences and behavior change are another thing. They are now looking for genuine and relatable content. Marketers must provide high-quality assets that are relevant and engaging to their business message. It's time to rethink content … [Read more...]

Pinterest is a visual search engine that inspires people. It inspires people to try new things. The platform is used by millions of people to plan their future purchases. Pinterest users are able to focus exclusively on brand offerings, unlike other social media platforms. Pinterest's incredible selling abilities are why it is becoming the home of the next generation creators. With … [Read more...]

src="https://buffer.com/resources/content/images/2023/01/dream_1scraoybp45.jpg" alt="6 Ways AI Can Support Your Content Creation"> Did you ever try a Google search and it didn't give you the results you wanted? Ever wished Siri could be a little more powerful than the voice assistant Siri uses to ask questions about weather. ChatGPT. ChatGPT was launched by OpenAI in November 2022. It is an … [Read more...]

Social media was once viewed as a way to have fun with family and friends. It is now one of the most powerful tools that a business has to reach customers. It is an important aspect of online marketing, and it continues to grow. These statistics show how crucial social media is to businesses. Social media accounts account for more than half of the world (58.4%). Social media is … [Read more...]

[TAG0] You have a website for your business with great offers, a landing page that is attractive, and an active blog. You're not getting the traffic you want. Prospects leave your site without purchasing or filling out the lead form. Are your SEO efforts causing the problem? Perhaps you should spend more money on paid ads. A content mapping strategy is a better option. Content mapping is … [Read more...]

30-second summary: Let's be clear: RankBrain does not represent a Google algorithm. It is a component in Google's Hummingbird algorithm. RankBrain, an AI-based system that aids Google to understand search queries and produce more precise results, is a powerful tool. Marketers need to be able to distinguish between the 12+ million ecommerce websites and the noise. They … [Read more...]

The hashtag strategy has been around more than a decade and most people follow the practice of adding hashtags to captions. Do you want to know how this practice was created? Surprisingly hashtags are more popular than other social media. They were first used by Chris Messina on Twitter in 2007. His original idea for using the pound symbol was to segregate people to start topic … [Read more...]

This blog is worth listening to They are not only present in the digital space, but also influence the way we talk. These simple words play an important part in modern digital society. Have you ever asked yourself "Why use hashtags at each end of social media posts?" Every marketer who is worth their salt understands how important hashtags are to their digital marketing strategy. … [Read more...]