Kim Garst is the CEO of Boom Social. Want to make a lasting impression on the minds of your audience? Want to know how to increase your Instagram and Pinterest marketing? Want to automate your visual advertising strategy with Instagram Marketing Tools and Pinterest tools? You will be able, by the end of this post, to take your visual marketing from Zero to Hero. Instagram … [Read more...]
How To Use LinkedIn To Get More Traffic To Your Blog
LinkedIn is a great platform to build your professional network. LinkedIn's profile and your daily activities can help you get new connections, engagement, and visitors to blog. LinkedIn is an excellent place to gain more exposure, regardless of whether you're a blogger or a businessperson. To increase your followers, you will need to direct them to your blog. It is not efficient to only market … [Read more...]
Ask Buffer: What is Short-Form Video, and How Can You Use It?
Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media?Move over software — there’s a new world eater in town. Short-form video snuck up on us, becoming the most consumed online content in a few years.It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the … [Read more...]
Tips to Use Pinterest SEO to Advertise Your Business
Imagine that someone told you you could do more with Pinterest than simply use it as a tool for digital marketing. You can do this by incorporating the Pinterest SEO into your Social Media Strategy and making the most of it. Was that enough to make you curious? We can quench your thirst by telling you that, if you have a brand on Pinterest, instead of using the platform for recipes, DIY … [Read more...]
The “Instagram Ranking Explained” Explainer for Creators (+Advice)
Most people’s understanding of algorithms is hand-wavy at best. Different experts will give you different answers, but the truth is only the people who build the algorithms truly understand them. That’s why this update from Instagram’s CEO, Adam Mosseri, about how ranking (a.k.a. The Algorithm™) works on the platform is such a big deal.Thanks to the platform’s … [Read more...]
Inclusion and Vulnerability: The Keys to Leading a Great Marketing Team
courtesy of marketinginsidergroup.comThe Importance of Vulnerability in Marketing When discussing the qualities of a great marketing leader, traits like creative vision and data-driven decision making often come to mind. However, two crucial traits that should not be overlooked are inclusion and vulnerability. Inclusion and vulnerability are essential for leading marketing teams effectively and … [Read more...]
How to Develop a Social Media Strategy For Businesses in 2023?
The social media channel opens a world of opportunities for businesses. The channel not only offers endless opportunities for businesses, but it also delivers. As the old saying goes, "there's no free lunch". To make social media work effectively for your business, you need to develop an effective strategy. A solid strategy can give your products and services the boost they need. It helps … [Read more...]
A Complete Social Media Analytics Guide: Best Free and Paid Tools for 2023
Social media is more than just a platform for connecting with friends; it’s a big part of every business. Having in-depth knowledge of what works and doesn’t for your brand is crucial, and that’s where targeted social media analytics tools come into play. These tools will help you understand where to focus your time, effort, and budget. As a marketer, you know that data-backed campaigns are the … [Read more...]
How We Connect Our Engineers Directly To Buffer Customers with Customer Engineering Days
src="https://images.unsplash.com/photo-1616531770192-6eaea74c2456?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDU5fHxtZWV0aW5nfGVufDB8fHx8MTY4Njc1MzQ4OHww&ixlib=rb-4.0.3&q=80&w=2000" alt="How We Connect Our Engineers Directly To Buffer Customers with Customer Engineering Days"> Buffer has always placed a high priority on connecting our team with our customers. However, … [Read more...]
How Buffer’s Content Team Uses AI
There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. Since then, we’ve seen an influx of thoughts and tools around the topic and the use of AI.We like AI here at Buffer – we’ve even launched an AI Assistant to help our audience create content better and faster. However, we understand its limitations, especially … [Read more...]