In this dynamic digital age, it is essential for the hospitality industry to have a strong online presence. Hoteliers are using social media to increase their revenue and occupancy. It can also increase brand awareness and drive direct bookings. According to a recent Arrivia study, almost one third of travelers look for their next vacation on social media. Gen Z and millennials are the … [Read more...]

We’ve all had frustrating experiences browsing the web on our phones. Load times that seem to carry on longer than that new Black Mirror episode. (Those things are practically feature films at this point.)  Pages that are cluttered and more difficult to navigate than a situationship. Long, rambling blocks of text that make it tough to understand what you’re even looking at. “Please, Unbounce. I’m … [Read more...]

You're probably familiar with the phrase, "content is king", unless you've been living under a stone. While this type of marketing is valued higher than others, it doesn't mean that you can just spit out a few hundred words and click publish. Why not? Every day, more than 3 million blog posts get published. It's important to think carefully about the noise you make. What is … [Read more...]

Traditional recruitment methods are not enough to attract the best talent in today's highly competitive job market. Social media is a powerful tool that has revolutionized the recruitment landscape. Did you know 90% of recruiters have hired someone through LinkedIn? Social media recruitment is a powerful tool. It offers many advantages such as cost-effectiveness and a broader reach. This … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/annie-spratt-kr_88BakygA-unsplash.jpg" alt="How I Scaled My Small Business From Farmer's Market Stall to National Brand">I never planned to run a national consumer-packed goods (CPG) brand. My business started out of a simple need to contribute to my growing family. I didn’t even set out to sell products at all—I was a … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/Blog-Header-13--1-.png" alt="Schedule Your Facebook Reels: The Fastest Way to Grow Your Audience">From today, you can schedule Facebook Reels within Buffer. With 2.9 billion active users, Facebook is the most popular social network of them all. We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to see … [Read more...]

So – you want to be a successful social media content creator? Not only is it a fun, creative role that – with the right application – offers almost limitless opportunities to grow but also an important one. For many people, social media has supplanted movies or TV as our primary source of entertainment and replaced news outlets as our go-to authority for what’s happening in the world. (After all, … [Read more...]

There was a time when Facebook was the be-all-end-all among social media platforms. That was a different day and age. The scene has changed with the emergence of so many new platforms. Facebook has a total of 2.9 billion monthly active users globally, making it the most used social channel. But, BuzzSumo recently analyzed 880 million posts and found out that engagements on Facebook pages have … [Read more...]

Do you ever find yourself scrolling down a page and wish you could get to the end quicker? Headings are great for finding something on a page. Sometimes, however, it would be helpful to have a shortcut to get to your destination. An anchor link is a small tool that allows a user to jump between pages . This subtle design technique improves user experience by guiding users along and ensuring … [Read more...]

How can online platforms be used by businesses to improve or build their reputation? Through Online Reputation Management. ORM is a way to promote a brand's positive image online. User reviews are an important part of this process. According to reports, 92% of customers will not use a business with negative reviews online. This blog post will explain what online reputation management is … [Read more...]