Introduction Starting an online journey can be daunting, especially when staring at zero followers, zero likes, and zero comments. But what if we told you that you don't need an existing following to make a significant impact online? Meet Phil Agnew, a creator who started from scratch with the most difficult format possible – a podcast called Nudge – and has since built an engaged community … [Read more...]

Game Changer: LinkedIn's Approach to Rewarding Top Creators While other social media platforms like Meta are making it easier for users to gain recognition through paid subscriptions, LinkedIn is taking a different approach. Instead of just paying for recognition, LinkedIn emphasizes the importance of skills, experience, and effort in its Top Voices program, particularly in its new Top Community … [Read more...]

Grasping the Pricing Puzzle For every budding social media manager or agency owner, one question that often tugs at their mind is, "What should I charge for my social media management services?" This question isn't only confined to the newcomers in the field but also troubles established social media marketing agencies for small businesses and marketing consultants looking to reorient their … [Read more...]

Trading Caffeine for Tea When Allison Ullo decided to quit caffeine almost ten years ago, she found herself exploring the world of tea. Disappointed by the lack of interesting herbal options, she took matters into her own hands. The result of her endeavor was Leaves of Leisure, a unique tea business. Teas Infused with Leisure The brand features a collection of six different teas, each inspired by … [Read more...]

Understanding Content Curation Content curation is a potent tool for engaging audiences without taxing your own resources. This process involves exploring relevant material from trustworthy sources and sharing it with your audience to generate engagement. Content curation saves you time and the trouble of creating content from scratch, allowing you to match the frequency of content sharing by … [Read more...]

Introduction Generating leads in the SaaS industry has evolved over the years. Traditional marketing tactics such as setting up landing pages and driving traffic to websites are no longer enough. Account-based marketing (ABM) has become a popular alternative. In this article, we will explore the benefits of ABM for SaaS companies and provide strategies for implementing it effectively. Why … [Read more...]

Benefits of Social Media Social media has become an integral part of our lives, revolutionizing how we connect and communicate. It offers several advantages that enhance both personal and professional aspects of our lives. Connectivity and Networking Social media serves as a platform for establishing personal and professional ties across the globe. It allows users to maintain connections with … [Read more...]

Breaking Down the Algorithm Conundrum As a creator on YouTube, it can feel as though you are constantly trying to crack the infamous algorithm secret code -- the key to virality. However, as important as understanding the algorithm is in this journey, focusing solely on what is beyond your control can lead to frustration. Instead, turn your eye towards what you can control: your … [Read more...]

The Evolution of LinkedIn Since its introduction in 2002, LinkedIn has made significant strides forward, turning from a mere job-seeking platform into a powerful tool for building brands. It's not just a place to display resumes; today, it is a reliable platform where both B2B and B2C marketers can promote their content and establish solid business connections. LinkedIn: A Potent Marketplace With … [Read more...]

Take the Pulse of Social Media Evolution Let's journey through essential details from the world of social media that emerged between October 2-6. From agencies reconsidering their investment strategies on Meta platforms to the new features galore that Facebook has rolled out, there is a whirlwind of developments to delve into. Meta Round-Up Advertising strategies may require rethinking as … [Read more...]