When I first started my podcast back in 2019, I didn’t plan on it becoming a marketing channel. I had recently quit my job to start my own operations consulting business and was listening to entrepreneurial podcasts trying to learn more. Most of them, though, felt like the curated version of a business owner’s story years later, and I was craving someone to share their experience … [Read more...]

src="https://buffer.com/resources/content/images/2023/06/BDBATSIRAI--3--1.png" alt="Buffer vs. Tailwind: A Comprehensive Comparison for Social Media Marketers"> It can be difficult to choose the best social media management tool for your account. We compare Buffer and Tailwind in this blog to help you make a decision based on the key differences between these two platforms. Here are the seven … [Read more...]

Faster Turnaround Time For email copywriters, creative blocks can be a challenge. But with the help of generative AI tools, you can reduce these blocks and improve productivity. By feeding vague ideas to AI tools, you can get preliminary drafts that ignite your creative tanks and help you meet deadlines. Just remember to review and personalize the content generated by AI tools to make it more … [Read more...]

AI Assistant: Generating New Posts and Endless Ideas Buffer integrated ChatGPT's AI into its platform, allowing users to generate new posts, repurpose existing ones, and come up with creative ideas for free. Over 1 million Buffer fans engaged with this AI launch. Keep Content Organized with Tags Tags help users organize their ideas in one place, track content success, and build a searchable … [Read more...]

What Worked and Why Last year, Buffer shared their top social media posts and the reasons behind their success. Now, they're back to do it again for 2023! In this article, we'll take a look at Buffer's best-performing posts on each platform and analyze why they worked so well. As we delve into these top posts, we'll gain valuable insights that can shape our own social media strategies for the … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/alexey-suslyakov-btR8o2Mqn68-unsplash--1-.jpg" alt="How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5"> My creator startup reached four-figure earnings for the first time five months after launch. All of this was achieved while running my family's traditional company as my 9-to-5. The decision to start this … [Read more...]

We Quadrupled Our Income in 2022, but Then Things Started to Change Forged Flare, a handmade ornaments company, had a successful 2022, with a quadrupled income compared to the previous year. However, in 2023, they noticed a shift in their online advertising strategy. Despite an increase in ad spend, sales started to slow down. To adapt, they decided to cut back on certain ad platforms and … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/alexey-suslyakov-btR8o2Mqn68-unsplash--1-.jpg" alt="How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5"> My creator startup reached four-figure earnings for the first time five months after launch. All of this was achieved while running my family's traditional company as my 9-to-5. The decision to start this … [Read more...]

When I started my business, I was far from a content strategy or digital marketing expert. I launched BAUCE Magazine with an English degree and a dream: To create a lifestyle site that would help women from disadvantaged backgrounds attain wealth, build their empires, and look good while doing it. So, I just wrote the kind of content I’d like to read, everything from career development tips … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/surface-8HPLpr3hebU-unsplash--1-.jpg" alt="How to Become a LinkedIn Creator"> In recent years, the LinkedIn team has focused on creators, who have been referred to by Creative Review as "unlikely Champions of Creativity". The platform has become a popular destination for those looking to build their personal or business brand with features … [Read more...]