You've got your brand established on social media. Are you satisfied with your life? You may need to take a second look at it. Is there something missing? Statista reports that there are currently over 3.6 billion social media users in the world. This number is expected grow to 4.41 billion by 2025. Social media alone is not sufficient to promote your brand. You need a solid content … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/thomas-russell-DmAKxLH0nhg-unsplash.jpg" alt="How to Make Money on YouTube"> YouTube has been able to attract more creators since 2021 when Shorts was introduced. By adding Shorts creators into the YouTube Partner Program, the possibilities of monetization have multiplied. Schedule your YouTube shorts with Buffer … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/photo-nic-xOigCUcFdA8-unsplash--1-.jpg" alt="4 Tips from Top Social Media Managers to Grow Your Online Business"> Get 50 leads per month, 1,000 followers within a week and 100,000 impressions each month. These results are often bragged about by social media marketers on Instagram. How do they do it, though? They can help you to grow … [Read more...]

TikTok is a global phenomenon - more than a billion users use it every day! TikTok is gaining in popularity and marketers are searching for ways to make their videos stand out and get more views. Why would they not? TikTok allows you to reach new audiences that you may not have encountered on other platforms. You can almost be sure that you will reach Gen Z. It's not enough to just … [Read more...]

I’ve dreamed of working for myself forever. My senior project in high school was writing a business plan, I have notebooks full of ideas for new companies, and I even went to school for entrepreneurship. But, instead of jumping into doing my own thing after graduating, I spent years unhappily working for other people.What stopped me from going out on my own? The dominant narrative around … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/joanna-kosinska-WZlsX3ayGkY-unsplash--1-.jpg" alt="How to Build a Sustainable (And Profitable) Content Creation Workflow"> It can be difficult to create content. All of us start out with the dream to be our own boss, and escape the tyranny of the 9-to-5. We end up being one of the worst bosses we have ever encountered. No time off. … [Read more...]

Social media has changed the face of fashion marketing. Fashion brands reap the rewards of their massive investments in social media marketing, as the industry generates a staggering market revenue of 1,5 trillion dollars worldwide. Why is this? Consider this: There are 4.8 billion users of social media worldwide who spend 15% of their waking hours on social media platforms. Fashion … [Read more...]

It's no longer enough to publish tons of content that is aimed at a general audience. Content tailored to the specific needs and interests of modern consumers is a must, especially for Millennials and Gen Z. Content curation is a practice that your brand may already be using. It involves researching, gathering, and publishing relevant content, both from within and outside of your brand, for the … [Read more...]

Are you ready to tap into the power of professional networking? LinkedIn is a social media platform that stands out from the rest. It has a staggering 930 million active users in 200 countries. LinkedIn, unlike other social media platforms, is more than just a social networking site. It's also a platform for B2B as well as B2C companies to boost their marketing efforts. This unique social … [Read more...]

TikTok, poised to take the crown of short-form videos, is a force that must be reckoned. The platform generated almost $500 million of global revenue in the first quarter 2023. Understanding how to make money with TikTok is a rewarding experience. Gen Z relies heavily on the app for their latest news on culture, fashion, politics and much more. Are you ready to turn your video editing … [Read more...]