What can you say in 160 characters? Twitter bios can sometimes say everything. Your brand's introduction to Twitter is your bio. Your Twitter bio is proof of who you are and what content you create. Do it right, and you will see your profile visitors become followers. You heard it! A compelling bio will convince your visitors to your profile to click the Follow button even before you … [Read more...]
4 Steps to Evaluate Your Ecommerce Website’s User Experience (UX).
A positive user experience is essential for any online store's success. It not only sets your business apart in your industry, but it can also be a deciding factor for customers when they decide whether or not to buy from you. You must evaluate the performance of your online store before you can make improvements to your website's user experience. There are many ways to identify your UX … [Read more...]
How to get quality inbound links using content marketing
If you’re a digital marketer, you know that link building is like the holy grail of organic traffic, second only to publishing quality content marketing itself. But earning inbound links with content marketing can feel like an elusive goal. How do you know where to start? What are the best ways to do it? In this article, I’ll cover the basics of inbound links, why they’re important, and several … [Read more...]
Best Times to Post Social Media Content in 2022
What is the best time for you to post on social media platforms? This is a question that's both a colonial one for social media marketing veterans and whimsical for rookies. However, they can't agree on the best time to post on Social Media. Why? There isn't one. Pandemic disruptions to the social media schedule have had a significant impact on the landscape and how people communicate via … [Read more...]
How to get followers on Twitter: 101 practical and tested tips
Many marketers have been using follower count as a vanity metric in recent years. This is due to the bad practices of buying fake followers, which eventually don't have any impact on bottom line. However, if your business cares about building credibility, authority and engagement with the target audience, growing following should be on your list of priorities. How do you get followers on … [Read more...]
10 Google Sheet Templates For SEO And Content Marketing
A Google spreadsheet for content marketing planning is one of most efficient ways to keep your strategy on target. There are many powerful technology tools available for content marketing. Google sheets is not to be overlooked. Google sheets is a free, central, collaborative space that allows you to have complete control over the way you create tracking systems and manage content. You don't … [Read more...]
Five things I’d change if I had to start again
I enjoy coaching people through their business and marketing problems. Often, I am meeting with somebody who is starting from scratch and it’s an opportunity to explore the best practices available and make an impact on the world. So much fun! The other day I was working with an amazing entrepreneur who is really going for it. She is working hard and building content and credibility very quickly. … [Read more...]
40+ Marketing Intern Interview Questions and Answers in 2022
Are you ready to enter the marketing warzone? This is a 475 billion dollar industry. Do you have any plans? Don't fret! Here are some questions and answers for marketing intern interviews. These questions and answers will help you understand the mind of an interviewer so that you are better equipped to answer their questions. These questions and answers for marketing intern interviews … [Read more...]
How to create captivating content using examples from boring industries
Selling content is easy with compelling content. This is great news for marketers in the so-called sexy sectors like skydiving, travel, leisure and travel. It's not easy to get people excited about your brand for accounting firms, insurance brokerages, or plumbing repair services. However, creativity and a willingness to think outside the box can make any industry engaging and … [Read more...]
Top 15 Marketing Analyst Interview Question & Answers. Prep you!
You finally got the interview, but now you are feeling anxious. We've all been there. It is normal and completely understandable. You still feel unprepared, even if everything is in place. What is the secret to being more prepared? You can prepare by answering all questions that may be asked by the interviewer. These top 15 interview questions and answers for marketing analysts will … [Read more...]