src="https://buffer.com/resources/content/images/2022/02/timur-garifov-p2RbLnqWPVY-unsplash.jpg" alt="How to Launch a Kickstarter Campaign, Hit Your Goal, and Build a Brand in the Process"> I started to develop an idea for a product or brand in 2014 that didn't yet exist on the market. It was American-made, high-quality paper goods made to inspire creativity and productivity. This idea took … [Read more...]

Let me ask you a simple question: How many people do your friends know who don't have a social media account? If you're like most people, it's likely that you can't think of many people who don’t use social media. The average internet user today uses 6.6 social media platforms, and spends approximately 145 minutes per day on these platforms. Social media is used by over 3.6 billion people … [Read more...]

When it comes to marketing, "Cookie cutter" is the last thing you want to hear. "Marked by lackluster originality or distinction." It's a fact you have heard before: Relevant, original content is the only way to grab your audience's attention. It's all about hitting one customer with a latte ad, before they realize that it's already noon, and they are exhausted. And another with a … [Read more...]

Digital marketing is essential. With more businesses competing for attention, spending on similar is also rising. According to numbers, the amount of advertising and digital marketing spending by businesses is expected to exceed 210 billion dollars in 2022. Digital marketing is growing exponentially, as is the job market. Talented digital marketers like you are what brands require right … [Read more...]

Marketing is full of buzzwords. Some terms sound exactly the same as they sound, like pay-per-click advertising, but others can be vague. Yes, it is true. These words are where it gets difficult to determine the intent. Two terms often used interchangeably are target audience and market. However, how many people really know the difference? It is important to understand the differences … [Read more...]