It’s much easier than you think. Besides, it can be one of the most useful skills for any digital marketer to know. You can include GIFs into your social media marketing strategy, share them on your blog posts, send them out in your email, or just make them for fun. Whatever the case, knowing how to make a GIF might just become your new favorite hobby. In this guide, we’ll break down a few … [Read more...]
Why Content Marketing Is Important
Content marketing is essential, not only because it builds trust, generates leads, and cultivates customer loyalty but also because it has become the norm from the consumer's side. It helps to shape what customers want from brands that they interact with. It is more risky to ignore it than to invest in it. Without a vibrant Instagram account, videos and some influencer campaigns, what … [Read more...]
What Is an SEO Marketing Strategy?
Your SEO marketing strategy is the key to unlocking your brand’s growth potential. It’s how you rank on search engine results pages (SERPs), drive organic traffic to your website, and ultimately grow conversions and sales. Even though every marketer today has heard of SEO and most know its importance, most brands approach SEO with a variety of separate tactics rather than linking it to your … [Read more...]
Top 49 Marketing Analyst Interview Questions You Should Ask Before Hiring Your Next Employee
Let me make a guess. It's not something you enjoy looking at big data sets and patterns all day. It's not everybody's cup of tea, to be honest. Analyzing requires focus and research skills. Without solid data and analysis, however, marketing strategies can't make a difference. It is a must that someone does it. If not, who will respond when clients ask for the data that will drive … [Read more...]
6 E-Commerce Newsletter Ideas You Can Use to Inspire Yours
My aunt sends out her family newsletter every Christmas. She shares with us the progress of the vegetable garden, how the boys are doing at work and how my uncle added a new station or branch line to his model train set. My aunt is a marketing genius in a lot of ways. Newsletters are one way to keep a loyal and engaged audience. Research from Kinsta shows that emails containing the word … [Read more...]
10 Small Businesses Discuss How They Will Do Marketing Differently in 2020
Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year. No matter what time of the year you read this, we hope these insights can help inspire you with new ways to connect with … [Read more...]
The Beginner’s Handbook to Ecommerce Tax Laws
For new entrepreneurs, the Ecommerce tax laws can be complicated. Many people have been discouraged from opening their own online store because they are unsure of how to collect and pay taxes. After all, no one wants to receive an angry letter telling them that they owe unpaid taxes. Don't worry, we have compiled a brief overview of ecommerce taxes that will help you understand how they impact … [Read more...]
10 Tips for Curating Unique Content People Haven’t Seen Before
Your long-term marketing plan should include content curation strategies. Curating content doesn't mean sharing third-party content. Curating content is more than just sharing third-party content. It is an active way to provide value to your audience and save time. You need some inspiration? We share our top 10 content curation strategies to create unique content that will attract your audience's … [Read more...]
Lessons Learned from Interviewing 350 Candidates in Six Months
src="https://buffer.com/resources/content/images/2022/02/michael-browning-akz0w36DpM4-unsplash.jpg" alt="Lessons from Interviewing 350 Applicants in 6 Months"> There are always ups and downs in hiring. I spent 120 hours working in a six-month period in 2021 asking 350 people the same seven questions to create our Buffer values screen. At the end of each conversation I would turn the conversation … [Read more...]
10 Simple Tricks To Increase Your Sales Pipeline
The sales cycle is made up of several phases. The time it takes to complete the sales cycle can vary widely. Long sales cycles can take several touch points, and may span several weeks or months. When I was running demand generation for large software companies, it took me around 84 days just to convert a lead into a deal. It took an average of 18 days to convert the lead into a deal. … [Read more...]