As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Content marketing is growing too, and fast. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether or not they measure it? After all, what’s the … [Read more...]
The Top Marketing Lessons from 2021 (And How You Can Use ‘Em in 2020)
We all hoped for a fresh start in 2021 after a turbulent 2020. (Please, no Tiger King. We can see that, looking back on the last year, we are still struggling to navigate these unknown waters, especially for those marketing small businesses. Most companies focused on getting their businesses online to survive the 2020 pandemic. Twilio claims that COVID-19 helped companies to accelerate their … [Read more...]
Update to the algorithm of payday loans for 2022
The payday loans algorithm continues to challenge search engine optimization (SEO) practitioners across the world, notably in the US and UK – the two largest markets for payday loans. In 2012, UK’s payday loan market was worth around £2 billion and was so sought after that Google’s entire first page for payday loans was dominated by black hat results. In response, the tech giant created a … [Read more...]
How to Build A B2B Content Marketing Strategy
Prospective customers were once referred to sales representatives. However, today, the majority of engagement work is done by your company's content. A strong B2B content strategy is crucial for business growth. This article will cover how to build a B2B content strategy. Target the right audienceOptimizes your internal processesProduces high-value contentimproves lead production and … [Read more...]
6 Ways Content Curation Can Boost Your Marketing Campaign
You can save a lot of time and money by using content curation to help you market your campaign. Content curation has become almost a necessity in today's digitally competitive marketing environment. Content curation has many benefits. It can help you build brand relevancy, save time and energy, and connect with your audience. Because it is how your audience perceives you, your brand image is … [Read more...]
2022 Pay Analysis – Our Unadjusted Female Pay Gap is Below 1 %
src="https://buffer.com/resources/content/images/2022/03/bannon-morrissy-RmMZUh0Q4MA-unsplash.jpg" alt="2022 Pay Analysis: Our Unadjusted Gender Pay Gap is Below 1%"> Our unadjusted gender gap in Buffer's pay is now below one percent for the first time since we began to analyze the gender pay gap. This number is likely to fluctuate due to team changes but we are proud of this achievement. … [Read more...]
8 Exciting Video Marketing Trends for 2022
Video is now the most popular form of online content. Video marketing trends are increasingly important for overall marketing strategies. In 2021, 86% percent of businesses said they used video marketing tools. 93% of respondents say that video is a crucial part of their marketing strategy. Source: Image Source Companies aren't guessing. They are responding to clear consumer … [Read more...]
SXSW: Looking into a future
Today’s post is much different from my normal offering. I’m writing this from SXSW, an annual conference that is the epicenter of new ideas. I thought it was more important to quickly share some rough notes rather than try to spend extra time on editing. SXSW is so massive it’s impossible to take in even a fraction of the content but here we go with some of the highlights of my annual … [Read more...]
How to use a Content Calendar for a better content work flow
Bill Gates, in an essay published on the Microsoft website in January 1996, first used the phrase "Content Is King". In his essay, Bill Gates stated that content will be where most of the "real money" in the Internet's future years. It is interesting to note that what he said over two decades ago about the Internet is still true today. Content marketing is a popular form of online marketing … [Read more...]
How to Use Emojis In Your Social Media Posts
The Emojis have been a lifesaver in the world of texting. Emojis can transform long blocks of text into expressive conversations. An online survey shows that 92% use emojis for communication. With frequent updates of new Emojis, this statistic continues to grow. You can emojiify your text in no time. The main question is whether emojis have a wider application than amiable interactions. If … [Read more...]