The Gap in Social Media Engagement Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. That's not an unusual challenge, especially as platforms focus on keeping you engaged within the container of whatever app you're on. It's why every social media app has text, photo, and video formats … [Read more...]

From Hobby to Success Starting as a small side project, my business on Etsy, A Jar of Pickles, has grown into a multi-6-figure enterprise. It all began with a suggestion from a friend to sell my designs on Etsy, and from there, I took the necessary steps to turn my passion into a profitable business. Investing in Growth As my sales started to become consistent, I decided to invest $200 in my … [Read more...]

Introduction LinkedIn is not just a platform for professionals to connect with each other, it is also a powerful tool for businesses to showcase their brand, attract talent, and engage with their audience. In this ultimate guide, we will take you through everything you need to know about creating and using LinkedIn for your business. What is a LinkedIn company page? A LinkedIn company page is … [Read more...]

Record-breaking Launch and Quick Drop-off After a record-breaking launch, Threads, the Twitter alternative owned by Instagram (now Meta), experienced a significant drop-off in regular users. Active users, time spent, and sessions were down by 75 percent within weeks of its launch in June 2023. A Threads Mini-Renaissance However, the Threads team didn't give up. They continued to improve the … [Read more...]

Instagram's size and diversity are impressive. The monthly users of Instagram are equivalent to all the people in Europe and North America combined. This is no small achievement! Instagram states that 90% of its 2 billion active monthly users follow a company account. This statistic highlights the potential of Instagram for influencers and businesses. Instagram is the fourth most … [Read more...]

src="https://buffer.com/resources/content/images/2023/06/BDBATSIRAI--2--1.png" alt="Buffer vs. Sprout Social: Find the Best Social Media Management Tool for Your Profiles"> Businesses, entrepreneurs and creators who want to expand their social media presence, reach more people, need the right tools. This blog will compare Buffer with Sprout Social in order to help you choose the right tool for … [Read more...]

I’ve wanted to work for myself for as long as I can remember. So, fresh out of college, I decided to start my own copywriting business. I kept my marketing simple at first, putting all the work I’ve ever done into a Google doc portfolio and posting the link on Facebook groups whenever someone mentioned they were looking for a copywriter. And that method worked pretty well, helping me … [Read more...]

src="https://buffer.com/resources/content/images/2023/06/dan-dimmock-sNwnjxm8eTY-unsplash--1-.jpg" alt="4 Research Methods to Find Unique Angles Outside The First Page of Google"> For a long period of time, my keyword and content research was based on what I found in search engine result pages (SERPs), especially when I first started writing content. I would, for example, look at content … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/joshua-sortino-71vAb1FXB6g-unsplash--1-.jpg" alt="How LinkedIn's Algorithm Works in 2023, According to The LinkedIn Team"> LinkedIn's algorithm was always a little mysterious - but not anymore. The algorithm underwent recent changes and Alice Xiong (product management director and editor-in chief) sat with Entrepreneur to explain the … [Read more...]

The world of today is governed largely by content. You may not think that content and UX design are related, but a new definition will show you how important the relationship is. Information is the core of content. This information can be displayed digitally as long or short text, images, videos, podcasts and soundbites. It could also appear in the form of newsletters, emails, social media … [Read more...]