Facebook Insights provides tons of metrics to help you monitor the performance of your campaigns and optimize your marketing on the platform. For startups and new businesses, it can be difficult to grasp the multitude of Facebook metrics and identify the key indicators that will help them evaluate their performance. Are you feeling the same? Don't worry. This blog will discuss every … [Read more...]
Top 6 Digital Organizational tools for Ecommerce business owners
Planning can be overwhelming for anyone who is building an online business. There are always a lot of emails to answer, receipts that need to be filed, people to meet and other things to do. It's important to be able to organize your thoughts and tasks from any location. Technology and innovation have created a growing number apps on the internet that are specifically designed to assist … [Read more...]
How to Create the Perfect Page Title for SEO
What’s in a page title? As it turns out, quite a lot. Your page titles not only tell the world what your page is about, they’re a key factor in whether anyone ever actually visits it. There’s more to page titles, too, than simply writing a perfunctory description about the content on your page. They need to be crafted with your audience in mind, and they need to be optimized for search engines to … [Read more...]
Top 20 Content-Marketing Blogs You Should Be Reading Every Day
Which are your top content marketing blogs? This is a question that I am often asked. It can be difficult to keep up with the latest developments in content marketing. Smart marketers and business leaders keep up to date with the most recent content marketing trends and tips by reading top content marketing blogs daily. Why? Companies that blog generate 6x more revenue than companies that … [Read more...]
How to Do an In-Depth Content Gap Analys
How do you choose what topics to write about in content marketing? How can you attract new customers, leads, traffic to your niche? How can you be different from your competition and rise above the noise? It's easy to answer: do a content gap analysis. It will reveal what opportunities are missing, where you can make a cut or bulk up, as well as how to best serve your target audience. This … [Read more...]
Navigating our New Normal: 10 Post–Crisis Email Marketing Mistakes To Avoid
Despite all the predictions that email marketing will decline, it is still a cost-effective and convenient way for businesses to reach their audience, build trust, provide value, convert leads into sales, increase ROI (Return on Investment) and connect with them. Email marketing is still one of the most powerful and rewarding marketing strategies you can use, but it has been subject to changes. … [Read more...]
Ask Buffer – Should You Use AI for Content Creation?
src="https://buffer.com/resources/content/images/2022/05/hitesh-choudhary-t1PaIbMTJIM-unsplash--1-.jpg" alt="Ask Buffer: Should You Be Using AI for Content Creation? "> Question: I have been having trouble creating content on all my social media platforms lately. I discovered AI tools that can help me with writing. Although it seems that this could help me tremendously with my … [Read more...]
Amazon’s Impact on Standalone Ecommerce Businesses
Amazon has been dominating the online shopping market for more than a decade since its launch more than ten years ago. Amazon has had a significant impact on standalone ecommerce companies, changing their shipping policies and prices. Let's look at Amazon's impact on standalone ecommerce companies. If your online business is not able to compete with Amazon, we'll discuss ways to overcome this … [Read more...]
Why our team’s salaries are increasing every year
src="https://buffer.com/resources/content/images/2022/05/matt-palmer-s1NwZl1hxWE-unsplash.jpg" alt="Why We Increase Our Team's Salaries Every Year"> While you may already have seen our salaries and our formula for calculating salary, we also review each year the benchmarks used in the formula. We look at the data source that we use to calculate our salaries to ensure that our team's salaries … [Read more...]
Meet the Unbounce Community — A Place to Connect, Learn, And Grow Smarter
We are all searching for a feeling of belonging. Even in marketing. Who would have thought? It doesn't matter if you're a beginner in marketing or an experienced professional. The ever-changing nature and demands of marketing can make it exhausting and lonely. Trust us, we've been there. The ever-changing nature of the marketing world can be exhausting and lonely. It doesn't matter how you … [Read more...]