Businesses of all sizes, from automobile, lifestyle, enterprises, and startups, are using social media to connect. It can be nerve-racking to try and promote your brand in such a crowded space. How can you make your brand stand out? The answer is hashtags. The right hashtags will help you get your brand noticed and draw more attention to your content. Here's a list of top 15 … [Read more...]

It can be hard to keep readers interested when writing about complex topics. Adding visuals to your content is a great way to keep things fresh and engage readers. Unfortunately, however, producing compelling visual content takes time, thought, and skill. But what if you could tap into the best visual content that’s already out there? Curating visual content from others is a great way … [Read more...]

A few years back, social media was just an optional marketing channel. Fast forward to the present, and from big multinational brands to your local mom-and-pop stores, everybody is using social media to get leads and conversions. Social media has the potential to target your audience at each stage of their buying journey – from the moment they first see you to becoming a customer and … [Read more...]

When I first started my leadership communications company Pencil or Ink, I knew growth was key. Revenue growth to support myself, client-list growth to gain more credibility, and headcount growth—because I assumed a small business grew by becoming a large one. Fast forward three years. I had a long client list, healthy revenue, and a new employee. Outwardly, I had achieved … [Read more...]