Social media is a powerful marketing tool, especially for companies in the construction sector.
A survey by the Construction Marketing Association revealed that 100% of respondents were already using social media to market their business.
You read it right, every single one!
What’s driving the mass migration of AEC professionals and construction companies to social media?
Well, it’s simple.
Social media is an unmatched platform for connecting and communicating with existing and potential clients. In the competitive world of today, building a relationship with your audience is not only beneficial but essential to survival.
Social media gives you the opportunity to show off your expertise, engage with customers, and generate leads.
It’s not easy to navigate the labyrinth that is social media.
We’ve got your back.
This social media guide for contractors will explore the best practices, proven methods, and insider tricks that can transform your social media from ordinary to extraordinary.
Let’s get started.
How can social media for contractors drive results?
Are you still wondering if social media platforms are the right place for contractors?
You will be surprised to learn that contractors can use social media to achieve tangible results and business success.
How?
According to the same CMA survey, 45% of respondents have increased brand awareness. 36% of respondents have seen an increase in website traffic. And 18% said that social media has helped them generate new leads.
Explore the ways that social media can have a real impact for contractors.
1. Extend Your Professional Network
In the contracting industry, networking is of great value. If you didn’t know it, networking is one of the main benefits of social media platforms. Social media and contractors are a perfect match!
Social media offers contractors a unique advantage by providing networking opportunities in the industry.
LinkedIn and groups specific to an industry are great for networking, exchanging ideas, creating valuable partnerships and even finding job opportunities.
Contractors can grow their professional network by actively participating in discussions in the industry, joining groups and attending virtual events. These connections can lead to new and exciting business opportunities.
2. Company Exposure: Establish Yourself As A Brand
Social media platforms are more than just a way to introduce your business in construction to a larger audience. They also position it uniquely as a brand.
Indeed, it’s true!
Contractors can use social media to promote their projects, showcase their expertise and work. This will help them establish their brand.
Consistency is key.
The more authentically and consistently contractors engage their audience, they are more likely to gain recognition and visibility as a trusted company.
can help you build your credibility by regularly sharing high quality content.
Social media marketing can be a cost-effective method for contractors to expand their client base and generate leads.
Let’s dig a little deeper.
3. Cost-Effective marketing
Social media advertising is relatively cost-effective compared to traditional forms of advertising.
It’s not only about affordability; social media can be used to reach people actively looking for construction services.
You can use social media to reach your target audience by identifying and modifying the parameters of targeting. These targeted promotions will ensure that your message is delivered to the right people, at the right moment.
What happens when you reach them?
Engage with your audience consistently and cultivate credibility and trust to increase your chances of converting social media interactions into leads.
4. Increase your website traffic and search rankings
Search engine rankings are not directly affected by social media presence. search engine’s consider social media activity as a sign of relevance and credibility. This can increase your search results visibility.
There is one thing that you can be sure of.
Social media can play a major role in driving traffic to your blog or website. It’s important to share your blog’s link on social media in order to increase website traffic and the likelihood of them converting into leads.
Let’s look at some practical strategies and tips for social media implementation now that we have explored the power of social media.
Four Steps for Contractors to Start Using Social Media
Great! Now you know the importance of social media for contractors.
Let’s get right to the point. We will outline the steps for contractors to start using social media. This includes choosing the best platforms, creating engaging material, and managing your social media presence.
Step 1: Selecting a Social Media Network for Contractors
Remember that quality is more important than quantity when it comes to marketing your construction company on social media.
Don’t spread yourself too thin. instead, start with just one or two platforms aligned with your audience and business goals.
Here are some of the most popular social media platforms available to contractors.
1. Facebook for Contractors: Engage Your local community
Facebook is the most popular social media platform for contractors to reach out to their local communities.
Buildops conducted a survey and found that a third of construction firms actively use Facebook.
This is a great number to get you going.
Contractors can use a business page to display their work, communicate project updates and interact with clients and prospects. Facebook Ads can be an effective tool to reach a local audience with its extensive targeting options.
Let’s now explore the video platform that has immense potential for contractors.
2. YouTube for Contractors: Showcase Your Expertise
YouTube’s popularity is a great way for contractors to show off their skills and offer valuable content to their audiences.
What are you supposed to do? Use YouTube to establish your credibility and demonstrate your skills visually.
Contractors can establish themselves as leaders in the industry by creating informative and engaging videos on construction techniques, DIY tips or project spotlights.
Now let’s turn our attention towards a professional network platform designed for contractors.
3. LinkedIn for Contractors: Forge Professional Relationships
LinkedIn gives contractors a platform where they can connect with professionals in the construction field, architects and potential clients.
You can make valuable connections by showcasing expertise in thought-provoking articles and sharing insights from the industry, as well as participating in relevant discussion groups and groups.
Consider LinkedIn as an online networking event. It will help you establish yourself as a trustworthy contractor, and pave the way for collaborations.
Let’s now explore a platform that is known for its visual appeal.
4. Pinterest for Contractors: Ignite Creativity and Design
Pinterest for contractors sounds unconventional right?
You will be surprised to learn that on average, 4.9% of contractors are using Pinterest to promote their business.
All agree on one point.
The Pinterest platform is an excellent way for contractors to display their portfolios, and attract clients who are looking for innovative designs.
You can attract clients by creating visually appealing boards that showcase your previous projects, architectural styles and home improvement ideas.
Let’s look at a platform which thrives on visual storytelling.
5. Instagram for Contractors: Visual Storytelling & Project Highlights
It is hard to find a brand that does not use Instagram. Instagram’s Reels and Feed features allow any business to showcase themselves in an engaging way.
Construction is no different.
Instagram’s visual nature is a great platform for contractors who want to show off their work and tell compelling stories.
You can make your project come to life with high-quality photos and captions. Share before-and after transformations, behind the scenes glimpses and client testimonials. Instagram’s visual impact and extensive reach can help you connect to potential clients who value the aesthetic aspect of work.
Let’s talk about how to effectively manage the content across all social media platforms.
Step 2: Create a content calendar
It’s important to have a social media calendar before diving into the best ideas for contractors.
The success of your social media strategy depends on the planning and organization you do. It can be difficult to consistently post engaging content or maintain a cohesive presence of your brand without a roadmap. Your social media calendar will help you visualize and implement your content plan.
You can plan out what you will post over the next few weeks or months by creating a social media schedule. This preparedness allows you to efficiently manage your time, resources and efforts.
SocialPilot simplifies the process of posting to multiple platforms. SocialPilot simplifies the process!
Use SocialPilot’s Calendar to easily plan out your posting schedules across all of your social networks. Its drag-and-drop functionality makes it easy to adjust the date and time for any post. SocialPilot is an intuitive platform that helps you stay organized and saves time.
Get a 14-day trial now
After you’ve created a social media schedule, let’s discuss some engaging content ideas to bring life to your calendar.
Step 3: Social Media for Contractors and Construction Companies
What is ?
This is a question that social media marketers in any niche are asked daily.
We’ve curated 14 content ideas that are sure to captivate your audience and boost engagement. They will also showcase your expertise.
1. The Before and After Transformation
It’s incredibly rewarding to see a transformation. Share your sense of accomplishment with your followers on social media by sharing captivating before-and after images or videos.
Showcase your impressive changes and improvements to demonstrate your expertise. This visual storytelling technique is sure to grab the attention of your audience and highlight your work.
2. Provide Regular Updates On Projects
What do you do in the interim?
You can keep your audience interested and engaged by regularly updating them on your projects.
Share behind-the scenes photos and videos, milestones for your project, or progress updates. This will not only show your active participation, but it will also keep your audience updated and invested in your project.
3. Tease Upcoming projects
Sneak peeks at your upcoming work is another way to keep your audience interested.
These sneak peeks will pique the interest of your audience. They will be excited to see the finished product as they are able to appreciate the attention to detail and innovative designs.
Share images, videos or 3D renderings to highlight your unique features, craftsmanship or vision for upcoming projects.
4. Take’em Behind-the-Scenes
People always want to know what goes on in the daily life of an independent contractor. Take your audience behind-the-scenes.
Show them your construction project in a virtual way. Showcase different construction stages, from the foundations to the final touches. Insights into the tools, techniques and processes used.
This content behind the scenes adds transparency and builds trust. It also showcases your commitment to quality craftsmanship.
5. Share Client Testimonials
Nothing speaks louder to a client than a satisfied one. Share reviews or testimonials from happy customers . Showcase their positive experiences and showcase the success of your projects.
Testimonials help to humanize your brand by proving your expertise and showcasing your humanity.
Let’s now focus on the latest industry trends and insights.
6. Discuss Construction Techniques
Discussing construction techniques can help you showcase your expertise in construction.
Share tips and tricks with homeowners to help them navigate common construction challenges, or to make informed decisions about renovations or improvements. can guide your audience in a variety of ways, from explaining the advantages of specific building materials to guiding them on the best construction techniques for a particular project.
Demonstrating knowledge and expertise will not only position you as an authority, but it will also build trust with your audience.
7. Share Industry News and Trends
Share the latest news and trends in your industry with your audience. Talk about new technologies, innovative materials, sustainable practices or emerging design trends.
helps you to position yourself as an industry leader and keeps your audience up-to-date with the latest trends.
8. Showcase Community Engagement
Do you participate in community projects with your construction company? Highlight your involvement with the local community if you have it.
Share pictures or stories about charity events, community projects or sponsorships that your company has been involved in. It shows your commitment to helping others and that you care about the well-being in the community. It also helps to show your company values and resonate more with your audience.
9. Employee Spotlights
You are only as good as the team you have. Make sure your team shines on your social media profiles.
Introduce your team through short videos or posts that highlight their skills, experience, and contributions to projects. This adds a more personal touch and also highlights the expertise of your team.
10. Hold Q&A sessions
Communication is the key to social media. Just posting won’t cut it. You have to talk to your community and followers.
What is the best way to begin?
Ask questions and engage your audience. Encourage your followers to ask questions on construction, home improvements, and related topics. You can answer their questions in text or video format. This will give you valuable insight and help build a relationship with your audience.
Don’t ignore comments and questions that you receive in your email. Your audience will appreciate your active response to their questions if you actively reply back.
It’s a huge task to keep track of all the messages and comments from your followers on different social media platforms. There is a way to simplify the process.
SocialPIlot’s Universal Inbox brings the comment section and email inbox from multiple social media channels together under one roof. You can easily streamline your interactions, including reviews, ratings, visitor comments on your pages, messages, and much more.
Get a 14-day trial now
11. Create Timelapse Videos
Videos that show time lapses are an excellent way to grab the attention of your viewers in the shortest amount of time.
Showcase your entire construction process with a stunning visual effect. compressing the time allows you to show your viewers how construction is done in real-time. This will provide a visually stunning and inspiring experience.
12. Share Inspiration for Design
Social media platforms are visual in nature, making it easy to share your design inspiration.
Curate a design inspiration collection, including architectural styles, interior design trends, or landscaping ideas. Create collages or mood boards that are relevant to your audience and share them on Pinterest. It will inspire them and position you as an expert source of design ideas.
13. Promote Your Blog Posts
Do not forget your blog when concentrating on your social media presence.
Use social media to reach out and promote your blog. Share key points or snippets from your blog to pique interest and encourage your readers to read further.
Social media can be a powerful way to get traffic to your site. Create compelling posts that highlight the main points of your blog or its most intriguing features, to ensure you’ll receive clicks.
What else can I do?
Showcase your knowledge on certain topics and give a small glimpse of what you have to offer. Include a link to your full blog post along with these snippets to encourage traffic to your site.
14. Share event photos
Trade shows, conferences and industry events provide valuable networking opportunities, as well as the chance to showcase your company’s active involvement.
Share event photos to your audience. These photos will capture the excitement, energy and important networking moments. These photos capture not only the essence of an event, but also help to foster connections between peers, potential clients and industry influencers.
Share event photos that highlight your company’s participation in industry events. You can share your insights and highlight your involvement as a speaker or exhibitor.
Step 4: Selecting a Social Media Manager Tool like SocialPilot
Contractors who work long shifts will not be able to execute all the content every day, even if they have thousands of ideas. It can be difficult to juggle your audience across multiple platforms. From Facebook, Instagram, and Twitter. SocialPilot is the solution that will change your life!
SocialPilot can be compared to a trusted sidekick that will streamline your social media tasks. SocialPilot provides a central dashboard with tools that will make managing your social media presence easy.
- Multiplatform Support: Connect and manage your social media accounts for construction companies on one dashboard. Bypass the inconvenience of switching platforms and streamline your Social Media Management process.
- Scheduling Social Media: Save valuable time and maintain an online presence that is consistent across platforms. SocialPilot allows you to schedule posts for multiple social networks at once. You can customize your content for each platform to meet the specific needs of your audience.
- Analytics : Get valuable insights on the performance of your Social Media efforts. SocialPilot combines the analytics sections of multiple social media channels into one dashboard. This allows you to quickly analyze data and make informed decision to refine your strategy and maximize results.
- Collaboration : Encourage seamless collaboration among your marketing team. Invite your team to work together on social media posts. This will ensure a smoother feedback and approval flow. Assigning different roles to your team members will improve coordination and efficiency of your social media marketing.
The conclusion of the article is:
You have it!
We’ve delved deep into the worlds of social media and contractors to uncover valuable strategies for enhancing your online presence. Start small and focus on just one or two platforms. Then, implement the tips that we have discussed.
We understand that managing multiple platforms on social media can be time-consuming and overwhelming. SocialPilot is here to help. SocialPilot’s advanced features and easy-to-use interface make it your best friend for streamlining social media marketing.
SocialPilot is a tool that contractors can rely on to make the process simple and easy. This allows you to concentrate on what you are best at – growing and building your contractor business.
SocialPilot can help you scale your business using social media.
SocialPilot’s first post on Social Media for Contractors was a complete blueprint for social media success.
