How to Work With the TikTok Algorithm in 2023

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Have you ever wondered, while scrolling through TikTok, why some videos are so popular, but others of a similar quality barely get a look? It’s not just the catchy music or dance moves that make a video popular. The secret behind the TikTok algorithm is what makes it so mysterious.

An algorithm delivers hyper-relevant, uncanny content. You’ll wonder if the company is tracking you. It’s a mystical process that many creators try to “hack” and “game” but it is unnecessary.

This article will explore the TikTok algorithms and show you how to use them to increase your visibility and engagement.

TikTok Algorithm Decoded

The ‘For You page’, also known as FYP on TikTok, has undoubtedly transformed the way we consume content. The For You page, the first one you see on TikTok, is full of recommended videos and content. It gets more accurate the longer you use the platform.

TikTok’s algorithm is different from those of YouTube and Instagram, but similar to LinkedIn. It serves content from both creators that you already follow and new ones you haven’t discovered all on one page. The platform is addictive because it offers a mix of content from creators you know and those you’ve yet to discover.

How does it work? Why is this so accurate? TikTok has a powerful algorithm that can recommend videos.

The TikTok algorithm is based on a few core elements.

• Engagement includes shares, likes, comments, and saves. The more engagement that a video receives, the better its chances are to be showcased.
• User interaction: The content that your audience sees can be affected by who they follow and interact with.
• Video Information: Details such as whether the video is natively created on TikTok or not, information contained in the caption and any embedded details.
• Account & Device Settings: Location, language preferences, and device types also play (less-important) roles.

Each of these factors has a single goal: help users discover new and relevant content. TikTok’s algorithm places a greater emphasis on relevance of content than creator popularity. Even if you are new to TikTok your content will still be seen if it is popular with users. The following are key tools to help you in the discovery process:

• Hashtags
• Keywords
• Common search phrases

TikTok will not recommend certain content to you on the For You page, if:

• The content is too graphic, or it could endanger the safety of users.
• It’s marked as “not interested.”
• You’ve already seen it

TikTok’s focus on making sure its users receive the most relevant content, is perhaps one of its best features (or worst). This is because the size of your audience doesn’t affect how you are discovered. TikTok offers equal opportunities for creators, regardless of whether they have an existing platform.

TikTok: 4 strategies to make you successful

How can creators use the TikTok algorithms to improve their content? Here are some tips on how to use the algorithm’s subtleties to increase your content’s reach.

Increase your reach by following the rules

should help you create engaging and relevant content. however, only works when your content is first seen. You can optimize your content for TikTok by following the rules of reach. This will allow you to focus on posting. Consider these tasks as you create your next TikTok.

• Use hashtags. The sweet spot to increase discoverability is three to five hashtags.
• Use trending audio in the TikTok Audio Library. (This user has an excellent video showing how to find evergreen sounds).
• Add captions and relevant keywords to your videos.
• Embrace native TikTok features. Staying native gives you an advantage, whether it’s using Stitches and Duets or filming directly in the app. CapCut is the more robust editor owned by TikTok parent company Bytedance.

After you have a large library of content, dig deep into analytics to see what works best. What videos do they re-watch? What videos do they share with others? What time do they watch your videos? This data can be used to improve your content strategy.

Consistently publish content

TikTok’s ecosystem is based on fast content consumption. If you miss one day, you could miss an entire trend. The most popular tip is to post regularly and consistently.

It’s also important to remember that, while posting regularly can increase visibility, you shouldn’t sacrifice quality in favor of quantity. The performance of a well-crafted video that taps into an audience or resonates with a trend can be better than multiple videos made in a hurry.

Use a hook. There are many tips on how to create engaging content. Follow the trends! Your goal is finding a relevant audience just as much the algorithm is to deliver relevant material. You need to create content that is relevant for and your audience.

Create a signature to instantly identify yourself, even if you have never met your audience. Easlo’s Notion videos begin with a laptop that they open. The videos are all in a muted black and white tone, with text that informs the viewer of what is to come.

Nikita Redkar creates videos that break down complex topics into more accessible ways for her audience. She does this while wearing pink, and usually walking down the street. Her 700k+ followers have become accustomed to this style.

Apply your analytics indicators to future content. You might want to focus on a certain style of video that you always get people to watch until the end.

Focus your niche to reach your target market

TikTok is a creative playground with a wide range of options. But if you want to stand out as a creator, defining your niche will help you achieve your goal (for example, gaining awareness for your business).

It’s not necessary to be boring to have a smaller audience. You just need to know what to say to the people you are trying to reach. Every additional follower is a welcome bonus.

Ayomi started posting career-oriented content on TikTok. She won a deal for a brand with just a few thousands followers. Early on, she was able to quickly grow by doubling down on one niche.

A content series is a great way to bring your list of ideas to life. Ashlyn Greer, a Fashivly creator, creates videos that show her creating outfits from coffee orders. These suggestions are usually made by their followers.

You can build an engaged and dedicated audience by focusing on a niche, whether it’s DIY crafts, digital marketing tips or dance.

Balance creativity and conformity

The TikTok creator has two sides.

Each creator has a distinct voice and style. This uniqueness, while being in tune with the current trends is important, will make you stand out. While you are free to create whatever you like (within the guidelines), it is important that you also try to blend in with the rest of the content on the app.

It doesn’t mean to copy and paste someone else’s style, but rather focus on what the user expects the next video they see on their page. Mitra, Buffer’s social media manager creates TikToks which are not only natural for TikTok, but also reflect who we as a business.

TikTok’s raw, unfiltered feel is one of its charms – and what its users expect. Genuine content is more appealing to users. TikTok is a difficult platform for many creators, especially brands. They are trying to replicate the polished content they produce on other platforms.

Imagine it as a balance between fitting in and being noticed. You want to stand out as a part of the TikTok Community, but you also want to offer something new and unique. You need to be where the users are when they use the app.

It doesn’t mean that you can’t create polished, high-quality videos. The most successful creators know how to produce content that their audience will enjoy, regardless of the style. The content must still feel personal, as if it were a human sharing a moment from their life.

Build genuine connections by going beyond virality

What happens when viral content fades? Building genuine connections is key to long-term engagement. You can do this by:

• Engaging your community TikTok doesn’t only serve as a broadcasting platform; it is also a community. Engage your followers, reply to their comments and collaborate with other creators. Genuine interactions can increase loyalty and convert casual viewers into loyal fans.
• Work with other creators. Speaking of collaborations on TikTok, this is a strategy that’s often overlooked. Working with other creators can help you reach a new audience, especially if they are in complementary niches.
• Use TikTok’s success outside of the platform. If you have a large following on TikTok consider moving them to another platform. Diversifying your audience, whether it’s through your blog, your email list, or any other social media channel will ensure that you don’t put all your eggs into one basket.

Although complex, the TikTok algorithm is not impossible to understand. In TikTok’s dynamic, vast universe, genuine engagement and authenticity will always be more important than virality. Creators, let’s get started! Tap into your unique voice and start the TikTok adventure.

Did you miss our previous article…
https://onlinemarketingagencies.net/discover-21-sites-with-breathtaking-free-images-in-2023/