What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start?
One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media! And many of these end up revealing great opportunities for growth.
We’d love to help with some ideas if you’re just getting started with your social media strategy and content marketing!
We’ve collected all our best and favorite social media strategies—real-life tips that we’re trying today on social media, and finding great success when checking our metrics! We’re excited to share these ideas with you today so you can start adding them to your social media calendar.
10 social media marketing strategies you can try
Here’s a list of social media strategies we’ve used at Buffer with great success. Give these strategies a try and see how they help you grow your social media presence!
1. Repurpose your content on multiple social media platforms
Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best social content they may have missed the first time you posted. Repurposing content can be done in many different ways – it’s not always just reposting the same thing again on the same platform. Here are some examples:
- Take a tweet and turn it into an Instagram post
- Post your TikTok on Instagram Reels (or YouTube Shorts, or both!)
- Turn your Twitter thread into a video
- Turn a blog into a TikTok video
- Share a poll on LinkedIn that you originally posted on Twitter
- Compile responses to a post to create a roundup
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2. Share behind-the-scenes
Sharing what happens behind-the-scenes of your work is a great way to connect with your audience and show the person behind the account they’re following, and raise brand awareness.
Ways you can share behind-the-scenes content:
- A day-in-the-life video
- A photo dump sharing images from the process of building something
- A video or photo update mid-way through a project, sharing your progress
- A post introducing yourself and sharing your story of you how got to where you are now
@bufferapp #socialmediamanager #socialmediamarketing #smm #dayinthelife #socialmediamanagerlifestyle #dayinthelifevlog #techjob #buffer #wfh #wfhlife #remotework #adayinthelife #remotejob
♬ Chopin Nocturne No. 2 Piano Mono – moshimo sound design
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3. Add evergreen content to your content calendar
Evergreen content is anything you create for your website, blog, or social media that has sustained interest over time and one of the best things about it is that you can share this content again without making many changes to the original. To start sharing evergreen content, find out what your customers want to know and answer those questions, and see if you have any previous posts related to those topics that you could add to your content calendar again.
Here are some examples of evergreen content that you can try:
- How-to guides
- Frequently Asked Questions (FAQs)
- Case studies/Testimonials
- An 'Everything You Need to Know About…’ post
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4. Engage with your community
Take some time everyday to connect with your community! Something we make sure to do everyday at Buffer is check all of our notifications on all platforms and reply to any tags or comments. It’s a great way to connect with your audience and start conversations on social media platforms. If your audience sees that you regularly reply to them, they’ll be more likely to comment, tag, or reply to your posts.
Ways you can engage with your community:
- Reply to comments
- Start a Discord server
- Start a Facebook Group
- Share tagged posts on Instagram Stories
- Retweet and quote tweet your followers
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