5 Types of Interactive Content That Will Help You Stand Out

You’re probably familiar with the phrase, “content is king”, unless you’ve been living under a stone.

While this type of marketing is valued higher than others, it doesn’t mean that you can just spit out a few hundred words and click publish.

Why not?

Every day, more than 3 million blog posts get published.

It’s important to think carefully about the noise you make.

What is Interactive Content (Creative Content)?

Interactive content is best understood as content that requires audience participation.

They can actively participate, get personalized information and gain immediate insight into their situation. This could be for their diet or marketing strategy.

The vast majority of marketers ignore interactive content, despite its appeal. They believe it is complex and expensive to produce.

It should not be a burden but rather the first thing on your list.

Here’s why:

• Interactive content converts at 2x the rate of passive content
• 88% of marketers think interactive content makes them stand out from the competition
• Content that is interactive gets 5x the traffic of other content
• B2B buyers prefer interactive content to passive content 91%

You can create interactive and engaging content for your audience with these tips and tools.

1. Take polls and quizzes

How many times have decided that doing laundry or completing that report for your manager is a better way to spend time?

You’re not the only one who clicks away from quizzes like Buzzfeed.

They are compelling because they involve the reader actively and deliver immediate results.

We don’t care if our personalities are more like a radish or a carrot, as long as we get that endorphin rush when we click on “get results”.

You don’t need to make inane questions.

You can also create quizzes to segment your audience and send them different content based on the results.

Check out this quiz from DoFasting for a great idea. The app is a fasting one, so the quiz asks questions about fasting. After taking the quiz, people can sign up. DoFasting can better segment subscribers based on the answers.

Outgrow’s Quiz Maker tool, for instance, allows you to create interactive quizzes in minutes. It offers robust analytics for quiz data such as traffic, browser, CPC and revenue. You can also check your content’s performance, segment leads, and assess user flow with the third-party API. Outgrow’s personalized quiz helps to boost engagement and generate leads.

Who is using interactive quizzes?

Accenture, which is a software provider that offers cloud advisory information to large corporations, uses quizzes for qualifying their leads.

If someone clicks on “take assessment”, they’re likely interested in ServiceNow. While the quiz helps Accenture to find people, it gives participants immediate results they can use right away.

Your Interactive Quiz Inspiration

You can create a variety of polls and quizzes for your audience. These include personality tests, polls to find out if your customers prefer X over Y and questionnaires designed to solve a problem that your audience is facing.

Quizzr, LeadQuizzes Apester and Quiz Maker are all tools that offer features to help you create your quiz or survey and provide personalized responses.

Are you running out of time to develop quizzes that will engage your audience? Have you ever considered using AI to create quizzes or polls for your audience?

AI Assistant allows you to create quizzes, polls and other content. This is a great example of AI at work.

Save time to do more!

2. Infographics

About five years ago, the internet was awash in infographics.

There was information displayed in a colorful and visual way that had previously been written into a blog.

While it was obvious that the internet preferred infographics, they have been replaced by a more interactive version.

What does this mean?

Infographics are interactive infographics which allow viewers to interact with specific data.

The user can choose to click on specific sections for a deeper look at a set statistics or change the data so that it more accurately reflects their lives.

Who is using interactive infographics?

The Evolution of the Web allows users to explore the history of the Internet.

Users can hover their mouse over markers to learn more about different historical events.

Your Interactive Infographic Inspiration

Create infographics where users can customize the data to make it more relevant for them. You could also create flowcharts which take participants to a different outcome depending on what they answer, timeline infographics or comparison charts.

You can create interactive infographics using tools like Ceros, Visme and Displayr.

3. Interactive Videos and Live Streaming

Moving content’s popularity has been steadily increasing over the last couple of years and doesn’t seem to be slowing down any time soon. By next year, it is expected that 80% of web traffic will come from video.

More marketers are also getting creative when it comes to their videos. 20% of them use interactive video in their content strategy.

78% of those who tried it found it to be extremely effective.

Livestreaming, a new trend in Digital video, combines the popular format of video with interactive elements to create a more engaging experience. In-the-moment video is a candid, authentic way to interact with the content.

Who is using interactive video?

Honda created an interactive video that featured two storylines. By pressing the “R”, viewers could toggle between the two.

Your Interactive Video Inspiration

Consider creating training videos to teach users about your product through active involvement; interactive demos, split narratives that allow the audience to select their preferred ending; or narrative videos in which each step is driven solely by the viewer.

Use tools such as Storygami Wirewax and Vidzor for interactive elements.

4. Calculators and measurement tools

Like quizzes interactive calculators give immediate feedback to participants (we are back at instant gratification).

These include tools such as salary calculators, tax calculaters, and headline analysers where users can input personal information to receive personalized results.

Internet users don’t have time to read a book or whitepaper. They want quick content they can consume instantly, so calculators and measurement instruments are perfect for lead generation.

It’s difficult for people to not sign up when they use a tool like a ROI calculator or if they get results that they didn’t expect.

Who Uses Calculators and Measuring Tools?

HubSpot is a master at creating interactive content. HubSpot has a variety of measurement and interactive tools like the Website Grader, which helps business owners determine if they are on track.

Participants are given a free evaluation of their website based on different categories in exchange for their URL and their email address.

Your Interactive Calculator Inspiration

Create an ROI calculator so that your audience can calculate the return on their investment, whether it’s a business, a property or another. You could also create a tool that calculates the price of your product or an usage calculator.

You can create an interactive calculator using many tools, such as Outgrow SnapApp and Calculoid.

5. Whitepapers and Interactive Ebooks

Whitepapers and Ebooks are not new. They’ve actually stood the test time because they’re so easy to consume.

Marketers continue to use Ebooks as one of their most popular content types.

The old static ebooks with endless pages of text are not the rage anymore. Marketers are instead looking for new ways to make ebooks more engaging, and encourage readers to continue turning the pages.

What is the answer? The answer is simple: Make them interactive!

A dynamic ebook is not a collection of static pages.

The built-in touch screen provides the reader with a sensory experience, whether that’s through additional videos, quizzes embedded, or interactive data.

Who Uses Interactive Ebooks or Whitepapers

SnapApp’s What is Interactive Content eBook is an interactive ebook that explains interactive content.

The book can be scanned by clicking on the pages. Questions appear every page.

Your Interactive Ebook & Whitepaper Inspiration

There are many possibilities when it comes interactive eBooks or whitepapers. You can use interactive elements to share your report’s results, build a case study with statistics that readers can click on, or create a guide with interactive elements.

You can create your eBook using tools like Kindle Textbook creator and iBook Author.

Promote Your Interactive Content via Social Media

It’s now time to promote your interactive content. Facebook, Twitter and Instagram are all great platforms for promoting eBooks, quizzes and infographics. They’re interactive and social.

Social media is more likely to share interactive content that’s visual.

How can you promote interactive content?

You can include a CTA with your social media links, such as Download now, Sign up, or Learn more.

Create a social media or content calendar to automate your promotion! You can get started with these social media tools.

Use Interactive Content to Engage Your Audience and Convert Them

Interactive content is often the missing puzzle piece for many marketers. We are no longer content with static, boring content. Instead, we have interactive content that is engaging and provides instant results.

Interactive content is the best way to connect with your audience and drive conversions.

What kind of interactive content will you create? Comment below and let us know.

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