These 7 productivity tips will save you time for content marketers

It takes a lot to create ideas, draft, conceptualize and edit content to adapt to the market. It’s difficult to meet deadlines, which makes matters worse. If you are organized, you can overcome these problems, save time and avoid stress.

This article will give you seven tips to help content marketers get through the day. Let’s take a look at each one individually.

Start with Strategizing

A great content marketing strategy is one that’s flexible and effective. It starts by clearly defining the goals you want to achieve.

These are some great tips to help you get started.

• Keep an eye on your competitors. Compare your goals to your competitors’ results. You want to choose a competitor who is just one step ahead of you in your business growth. You should try to catch up.
• Make sure your goals are SMART. Each goal should be specific, precise, manageable, achievable, relevant, time-bound, and relevant.
• Create brainstorming sessions. Gather your teams together and map out the ideas. Later, you’ll match them with specific goals.

Source: Venngage

After you have established your goals, you can start to plan the activities that will get you there. You can create a single document that lists all your activities and goals. Keep it handy so you can check on your progress regularly.

Discover the power of workflows

Each step of content creation requires attention. Here’s how:

• Your marketing team collects information and creates a content plan.
• The strategy is then passed to the person or team responsible for SEO to perform a keyword research and collect other metrics.
• The content team receives the information from both teams. They then begin the drafting process.
• Final proofreading will be done on the drafts when they reach the editor.
• The SEO team reviews the draft and then sends it back to you.
• The final draft is sent to the team responsible for updating content on the website.

Orbit Media source

Each of these steps will result in a final product that ranks higher on search engines. Workflow is easier when you have clear roles and expectations.

Project management software can be used to facilitate communication among team members. Each member of the team will be notified when a task’s status changes or is assigned a new task.

Automate your life with the power of automation

Automation can make your life easier. These are just a few examples of automated content marketing processes:

• Cold email software can be used to send automated outreach emails while building links or content.
• Use a social media scheduling tool to share content across all channels in one click.
• Shift allows you to combine messages and emails from multiple accounts into one app.
• Grammarly is a tool that instantly checks grammar and detects plagiarism.
• Surfer SEO offers AI-powered outline options that can inspire your writing.
• If you are unable to handle everything yourself during work hours, hire a virtual assistant.
• Automated webinar platforms can help you save time and avoid the hassle of creating a landing page for your event. You can save time and use templates to make the task easier.

Does it sound like a dream? Reduced effort and increased productivity sounds amazing. These tools and strategies will help you achieve this.

Make friends with time-blocking

Blocking off certain areas of your calendars can help you stay focused and avoid distractions. You can check your email within the first hour of arriving at work, and then stop once the time has expired.

These are additional tips:

• You can reduce interruptions in your writing space, such as the temptation to glance at your social media accounts or surf the internet. An application blocker can help you accomplish this.
• Use a tracker to track your time and work hours so you don’t exceed the time limit.
• Keep in mind the task at hand. Writers have to create content and then send it to SEO experts for further action. If you try to do too many things, you will lose your focus.
• It is ideal to create content drafts in one sitting. Because they are more organized, you won’t need to return and forth as often.
• The Pomodoro method is a way to focus for 25 minutes on your task, and then take a five-minute rest.

These tactics will help you be more productive at work and will improve the quality of your content by making you more organized.

Navigate Seamlessly Through Resources

Content marketers all have resources that we use at various stages of our work process. We forget to look for these resources more often than we think.

One of the most overlooked productivity methods is organizing your content resources. This helps you organize your notes quickly and efficiently without wasting precious time or creative energy.

To make navigation easy, create a single folder that contains all of your content resources. You can divide the main folder into subfolders to organize topics like blog articles, social media posts and infographics. This can be done with your Google Drive, or another project management tool.

Repurpose Content

It is a time-saver to reuse old material. This allows you to maximize your content’s potential. It takes less time to modify content or post it to another platform than to create a new piece.

Let’s say you just hosted a webinar. You can either upload the recording to YouTube, or transcribe it and turn it into a blog article. You can also take a few highlights of the webinar and make them social media posts.

Source: Renderforest

You should make the most of every format of content that you use and repurpose them whenever possible. This way, one piece of content can become the gift that keeps giving.

Take some time off

Modern life is hectic. It is okay to take a break and relax before moving on to the next task.

You can take a break to read or walk your dog. You will be more productive if you take regular breaks.

Do not check your inbox during breaks or after work hours, and do not do this during your vacation. This time can be used to achieve the ideal work-life balance. You can stop feeling anxious about your work, burnout, and silently quitting by being kind to yourself.

Conclusion

Productivity is about being organized. However, it can sound like a catchphrase if you don’t know the steps to follow to organize yourself.

Content marketers should always have a strategy in mind. You should also create clear workflows for tasks that will require input from multiple team members. Automating repetitive tasks will make it easier to complete your tasks faster. You can also organize your resources and reuse content from different formats and platforms. It’s important to be able to relax and take your mind off of work, while keeping your body away from the computer.

Scoop.it Blog published the article Save Time With These 7 Productivity Tips For Content Marketers.