Social Media Careers – Skills Required, Where To Look, Jobs to Consider

Social media platforms are becoming increasingly popular with masses of people who use them for everything: shopping, job search, connecting with brands and fun!

Because businesses want to reach the masses, it’s no surprise that social media has become an essential tool in business marketing. 83% of marketers reported using social media for digital campaigns .

Social media careers are a very lucrative option. Social media has created opportunities for professional growth and opened up new media and marketing roles.

What does all this mean? This means that you have exciting career opportunities and the chance to use your passion for social media.

Are You Looking for More Information?

Let’s get into the details to learn why social media is a good career choice, how to start, and what jobs you could consider.

Why pursue a career in social media?

It can be difficult to choose a career path. To determine which path is best for you, there are a few things to consider. If you’re still unsure about your career in social media, these are some reasons you should.

Job Security

It’s exciting to see that social media won’t disappear anytime soon.

As stated earlier, social marketing will be a necessity for businesses who want to stand out in a saturated market. It is now a necessity to have a social media presence in order to reach potential audiences and build strong networks.

Digital marketing is essential for businesses to survive. This means that there is a constant and growing demand for social media professionals.

Social Media Trends Are Always Changing

It is essential to stay on top of the changing trends in digital marketing. There will always new things to learn and new challenges to face. Each day is exciting because you deal with diverse client needs and bases.

Exercises Your Creative Side

Whatever your role in social media, creativity is a key component. You need creativity to create content that is shareable and appealing to your target audience. This requires a mix of video, photography and text.

Remote or Hybrid Work

You can work remotely with social media jobs. You don’t have to be in an office all the time. You have the option to work remotely or visit the office on certain days.

How to Start in Social Media Careers

You have decided that social media marketing is your career. But how do you start?

Social media careers are still in their infancy so employers won’t be looking for people with proven track records.

It is important to have a background in marketing so that you can demonstrate passion, enthusiasm and the potential to succeed as a social media manager. Here are some tips:

Learn how different platforms work

Different social media platforms have different characteristics.

A social networking platform will look very different to a professional network platform. You should familiarize yourself with the different social media platforms in order to understand how they function, what interests them, and which language they prefer.

This course will teach you how to use social media platforms to help your company achieve its digital marketing goals.

Learn how Nike uses social media differently in order to reach its customers, market its products, and increase brand awareness.

Twitter is a powerful tool for the brand to increase engagement and create new connections. The brand also uses emotional storytelling to incite the right emotions. Nike’s Twitter strategy is to create a sense and lifestyle.

Nike uses Linkedin to increase brand awareness and to connect with other professionals and businesses. By posting awards and recognitions, such as Forbes’ World’s Best Employers 2022, the brand promotes itself as an ideal employer.

How to Use Social Media Tools

Social media professionals are likely to manage multiple social media accounts that have millions of followers. Social media management tools simplify your work

Social media scheduling tools such as SocialPilot allow users to schedule posts on multiple social media accounts in order to match the active times of their target audiences. This allows for maximum reach which is crucial for successful campaigns.

Formal Education

Being a social media specialist requires more than understanding the platforms.

To create content that appeals across different audiences, you will need to have communication and marketing skills.

Writing is the key to a career in social media. A post-secondary education is an asset. Creative copywriting skills are essential.

A course in digital marketing can help you acquire the knowledge and skills needed to succeed.

Learn from Others

Learning from others can help you build your knowledge. Take a look at the most successful marketing campaigns you like. Pay attention to all details, including the tone and graphics.

Consider who your target audience is and what campaign goals you are aiming for. What was the marketer missing? What could you have done differently? These are valuable insights that can help you create successful campaigns.

Showcase Your Expertise with Your Own Social Media Accounts

Use the strategies you have learned to engage your followers and grow their following.

LinkedIn is the best platform for displaying your professional achievements and making connections with others in similar positions.

You will be able to use the experience you have gained growing your social media followers and marketing skills for the job you want.

“It could be a red flag that there is no social presence in some industries that require a great knowledge of the digital space.” Sara Skirboll VP of Communications, CareerBuilder

Volunteer

Giving your skills is a great way to grow your knowledge and demonstrate your competence. If you don’t have the funds, there are small businesses that could benefit from your knowledge.

A friend can also help you. Participate in social media projects within your marketing department if you are employed.

Jobs to Consider in Social Media

There are many social media jobs that require different skills and expertise. Understanding the options available to you will help you find the best job for you.

However, remember that smaller companies often combine all roles into one . It is important that you are viewed as a generalist.

Please note that roles and tasks can vary between organizations. Here are some titles you might come across.

Find out what skills are required for each one and where to find them.

Social Media Intern

As a social media intern, you can get started and learn from the pros. Your role as a social media intern is to assist the digital marketing team.

Responsibilities:

• Captions for social media posts
• Schedules for social media posts
• Assist with the design and execution of social media campaigns
• Social media content creation, editing and distribution
• Do social media research
• Consistency in brand messaging

Skills:

• Digital marketing: What do you know?
• Excellent oral and written communication skills
• Excellent internet research capabilities
• Social media analytics: What do you know?

Social Media Consultant

As a consultant, you can work independently and help clients with social media marketing strategies.

This job has the beauty that you can narrow your focus to a specific area and become a thought-leader within that area.

Responsibilities:

• Social media marketing strategies developed for clients
• Monitor clients’ websites and social media pages
• Social media management: Managing and creating accounts
• Editing and creating content for social media posts
• Analytics software allows you to track social media performance and website performance.

Skills:

• Creative mind
• Excellent research and analytical skills
• Great time management skills
• Effective communication skills
• Industry-specific knowledge
• Understanding the various social media platforms is key

Social Media SEO Specialist

SEO is about helping brands rank higher on search engines.

You will need to be a Search Engine Optimization (SEO), specialist. This means you will have to use keywords that are popular and other techniques to make sure your content ranks on the first page of SERPs.

You will also be responsible for ensuring site compliance and best SEO practices on all social media posts.

Responsibilities:

• Working with content creators to share high-quality, easily shared, optimized content using keywords with calls to action to improve visibility and engagement.
• To optimize social media pages and content, images and videos, conduct keyword research and SEO.
• Analyzing search queries on search engines can help you create the right content that will attract the right audience.
• Web metrics and analysis data for insights like user intent, traffic mix and conversion rates, visits and page views per visitor, time on site and more.
• Planning and organizing online marketing campaigns including paid advertising on social media.

Skills:

• Understanding search engine and social media algorithms and ranking methods
• You should be a critical thinker with an analytical mind
• Excellent data, writing, and speaking skills
• Basic programming and technical skills
• Learn as much as you can, because there is always something new.

Social Media Content Strategy

Content on social media must be aligned with business goals. As a content strategist, your primary task is to create content that attracts attention and leads audiences to take the desired action.

This requires a lot analysis to determine the most recent content trends. Tyra Banks said that “the future is in photos for Social Media.” People aren’t reading as much, so I attach photos to all Tweets .”

Responsibilities:

• Content creation – blogs, social media posts and photos, videos and press releases. Engaging and resonating with target audience
• Ensure that all brand social media platforms and websites are properly distributed with content
• Social media management:
• Monitoring brand mentions and engagement
• Collaboration with SEO experts to ensure SEO best practices
• Analyzing data to determine content length and form that appeals to the target audience

Skills:

• Prowess in storytelling
• Excellent writing skills and copywriting abilities
• Understanding the different social media platforms
• Programming languages and analytics knowledge
• Ability to adapt content to different digital programs
• Strong collaboration skills

Social Media Ad Specialist

A social media Ad specialist (also known as paid social media specialist) is responsible for PPC advertising campaigns on social media. This involves planning, designing and implementing digital campaigns and social media advertising strategies . A digital specialist will be responsible for optimizing all campaigns and ensuring consistency of brand image across all platforms.

Responsibilities:

• Management of social media paid ads, and PPC campaigns across different social platforms
• Develop a campaign strategy for the client based on their budget and goals
• Ad copy approval and writing
• Reporting on campaign performance to the relevant stakeholders
• To determine ROI, track cost per click, conversions and other analytics
• To improve the user experience, monitor social media trends

Skills:

• Creative skills are required to design and write compelling ads
• Analytical skills and knowledge about analytical tools and techniques, such as Google Analytics
• Excellent communication and organizational skills
• Marketing and advertising skills
• Strong research skills

Social Media Strategist

Social media strategists are responsible for focusing on day-to-day social media activities while also thinking about the long-term.

As a social media strategist, your day will revolve around following the most popular trends. You will then need to identify the trends that appeal to your target audience. The next step is to come up with a plan for how you will implement these trends in your marketing strategy. This will require collaboration with the content strategist and social media manager.

Responsibilities:

• Social media strategy development, management, and implementation
• To track campaign success, define important KPIs
• Building social media communities
• To maintain brand image, monitor brand mentions
• Managing social media content
• Keep up-to-date with social media trends and technology, among other things
• Incorporating popular trends into your business strategy

Skills:

• Collaboration, strong people and excellent communication skills are key to success.
• Creative skills
• Analytical skills
• Copywriting
• Video production
• Customer Care
• Graphic design skills

Social Media Analyst

Social media analysts are a crucial part of any social media strategy. They assist brands in organizing and understanding information about the demographics who are most interested in their products to help them determine the best way to reach them.

Responsibilities:

• Report on how social media users interact with brands through different platforms
• To create engaging marketing strategies, you can use the data collected and social media trends
• Social media trends: Research emerging trends
• Social media knowledge can be used to create a policy for your social media company

Skills:

• You should be able to do research well and possess excellent analytical skills
• You will need to have strong organizational skills in order to make sense of the data from various platforms.
• The job requires communication, marketing, and project managing skills.

Social Media Community Manager

Community management is essential for brand management and keeping social networking discussions topical. Customers can successfully go from prospects to advocates with great community management.

Responsibilities:

• Engaging activities that attract the target audience can build communities.
• Management of social media communities: Approve membership applications, and remove individuals who violate the code of conduct.
• Interacting with and engaging audiences frequently.
• Monitor social media mentions.
• Protection of community members through filtering offensive words, spammers and trolls.
• Quality checks are essential to ensure quality posts on social media.

Skills:

• You need to have strong people skills to deal with different situations.
• Strategic thinking
• Excellent communication skills
• Customer service skills
• Good writing skills

Social Media Manager

The job of a social media manager is to manage, monitor and moderate a social network. This path will allow you to guide and support your team while working together to achieve set goals.

Responsibilities:

• Social media content creation, publishing and scheduling
• Social media partnerships: managing
• Responding to comments and analysing data to determine the best strategy.

Skills:

• Understanding the various social media platforms
• Industry-specific knowledge
• People skills and communication
• Management of projects
• Data analytics
• SEO basics
• Editing
• Copywriting skills
• Management skills for online communities

Search for Social Media-related Jobs

Because social media careers can be very exciting, there are many potential candidates. This will help you get started in your job search. These are some of the places you can find different jobs in social media.

Company Websites

You will likely work as a social media specialist in an in-house or digital marketing agency. Organizations often post open positions on their careers page on the website. Keep checking the websites of organizations for job postings if you’re interested in working at a specific organization.

Job Boards and Communities

These platforms are the most popular places to find job candidates. These platforms are used by employees to post their jobs to a wider range of potential candidates.

Visit top sites like Indeed, Glassdoor, or LinkedIn. You can quickly search for different job titles on social media.

Online communities that bring together digital marketers can also provide insight into potential employers. Although you won’t find any job postings on the site, members can provide job leads.

Social Networks

Social media, like job boards, has become a key tool for hiring. Follow brands you like on social media to be among the first to know when they post vacancies.

To reach a larger audience, organizations also use social media communities. To take advantage of these opportunities, ensure that you are a part of relevant social media communities.

You can usually find them as the example below.

Conclusion

Businesses that want to stay in business have realized the importance of social media presence. To be successful in creating and implementing social media strategies, you need to have professional expertise. This emerging trend has resulted in many well-paying jobs. There are many opportunities for you to make a career out of social media. These valuable insights will help you navigate the process.

Social Media Careers: Skills Required, Where to Look, Jobs to Consider appeared first at SocialPilot.