Digital marketing is used by companies to convert customers and attract new customers online. Content marketing is often at its core. Lyfe Marketing recently revealed that more than 70% of digital audiences prefer to read blog posts and articles about companies and their products rather than through ads.
This can be viewed as a way of saying that your web design must be flexible enough for your curated content marketing efforts. The customer will feel more informed if they engage with the content of the company first. Your web design must be both user-friendly and content-friendly.
Let’s take a look at five ways that your web design can enhance your content marketing strategy.
1. Accessibility to your content is increased
Good web design allows users to navigate easily on your site. Your website’s best-written blog or whitepaper is worthless if it isn’t easily accessible by your visitors. A web design that is intuitive allows viewers to quickly find pages relevant to their interests, rather than spending time and mental bandwidth searching.
Both e-commerce websites and business websites have the same goal: to make it easy for the user to find the content they are looking for. These are some of the most important and prominent elements to include on your website:
- Menu Bar
- Search Bar
- Archives Page or Button
- About Us Page
- Contact Us Page
When designing your ecommerce website, make sure you consider the user experience. Let’s suppose a user arrives at random pages. How many clicks do it take to locate and reach a page that contains relevant content? Make sure your web design makes it easy for users to find pages of interest by placing breadcrumbs.
Zendesk is an excellent example of web design that allows content marketing.
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The Resources section is prominently displayed on the homepage. It’s actually one of six options that visitors have upon reaching the page. The Blog option will be the first thing that you see when you click on the Resources hyperlink. You can access website content in two clicks.
You can access related articles to any article you find interesting by visiting the Related Stories section.
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This section is located at the bottom. This placement is sensible considering how people read. People don’t usually read another article before they have finished reading the previous one. A link to a related article could be another option. The link should be relevant. If the article was originally about email marketing, and the paragraph that mentions email response rates is important, you can link the word “email response ratio” to the article on the topic.
You need to match your web design with content marketing and how your target audience consumes it.
2. Your content will have a more appealing aesthetic.
Your website’s appearance can influence how people view your content. Your website’s appearance will determine how people perceive your content. Your website will be abandoned by visitors who don’t engage with it and they won’t return.
Here’s an example how your website should look.
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The web design is easy to use and intuitive. Visitors can search for specific topics by using the search bar.
While you want your visitors to be able to find all the content they need, it doesn’t mean you have to. If you put too many elements on your website, this is what will happen.
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Although the website provides access to almost everything, it is difficult for visitors to choose where to go. There are too many choices. You’d be tempted to leave if you just glanced at this page. It’s too cluttered and makes it difficult for your eyes to see the important things.
You should pay attention to maintaining a consistent overall appearance. This is achieved by consistency in fonts, colors and background. While the page should be clean and coherent, it is important to allow enough white space for text to not look cluttered. If in doubt, remember that simplicity is always better.
3. Enhances the user’s experience reading
Visual elements such as font selection, spacing, colors and graphics can improve the readability of your website’s content. Higher conversion rates are possible when your website is easier to read.
This blog post by BambooHR is worth a look:
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You can see the white space used to improve readability. Different font sizes make it easier for the reader to navigate the pages.
The visual elements are not meant to interfere with the user’s experience. Your eyes will be drawn to the title of this blog post, even though there is an illustration. The illustration’s colors are light. The black title font stands out against the background’s white background.
Visitors to your website, as we have discussed, want to find the information or content they are looking for in a short time. This means that your content must be concise and easy to understand. The web design templates you choose should assist with this goal.
All content, including blog posts and landing pages, pricing pages, and service pages, must be read easily. Online readability tools such as Grammarly or Hemingway Editor can be used to check the readability of your content. These tools assess the readability of your content and provide tips to improve it.
These web design tips will help you improve the user experience on your website.
- Arial fonts are reader-friendly. A font size between 16px and 18px improves readability.
- The line height should be set to 100% of the font size.
- You should aim for a good color contrast between your background and the text. A high-contrast combination is black text against a white background.
- Search engines can easily scan content. This type of content has shorter sentences and uses appropriate formatting (including bullets).
To provide the best reading experience, your content must be formatted in accordance with the website design. The best way to build customer loyalty is to align your content with the web design.
4. Amplifies user engagement
It is not enough to have a beautiful website. It must also consider human psychology and the impact it has on purchase decisions. Your website can be enhanced with visual elements such as images, animations and infographics.
Let’s suppose your website is an eCommerce shop. Your website can encourage user engagement by showing detailed photos of your products on its product pages, much like Amazon.
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The picture takes up more space on this page than the text. Amazon is right to assume that potential buyers want to see the product in person. They will want to see the product details in person, not just read them.
Amazon offers the possibility for the customer to interact with the images. This ensures that they are engaged. For example, users can zoom in or out on a photo. If they are bored with the current picture, they can switch to another one.
Make sure that your web design can accommodate any additional visual elements or content blocks. The design should not shift or move with the element loading.
When searching for information about a product, remember that online users prefer visual elements such as images and videos to digest information. These visual elements make it easier to understand the information and are more appealing to the eye.
5. Evokes emotions that motivate user behavior
Emotional design is the art of creating designs that inspire positive emotions in readers. The positive user experience can help convert a browser into a customer.
Designers seek to connect with readers at three levels of cognitive ability–visceral behavioral and reflective. They also use design to create positive emotions at all three levels.
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Research has shown that brand recognition can be improved by as much as 80% by consistent use of color. A further 92% of viewers believe that visual dimensions are a major factor in influencing their purchase decisions.
Before you can write content or design your website, it is important to get to know your customer. You can use behavioral factors such as where they linger or what links they click to help you design a website.
This example is from the Scoop Homepage:
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Page design is based upon how customers think and act before taking action. Because the calls-to-action are prominent on the page, they grab the attention of the visitor as soon as they land on it. CTAs can be clicked only if there are valid reasons. The benefits that users get by clicking on them are unlikely to be clicked. This content may be the last push visitors need to sign up and get a demo.
Let the web design evoke emotion and the content turn those emotions into purchase.
Summarising
Now you will be able to see how web design can enhance and amplify your content marketing efforts. Internet marketing is a popular tool for businesses. It also benefits users as they have more information and can learn about new products or services. Digital marketers can keep up with user expectations by using technological advancements and tools.
Web design and content marketing go hand in hand. It’s like inviting someone to your home. You want to make them feel welcome and relaxed. Your content marketing efforts will be affected by changes to your web design. Last, but not least, make sure that your web design is user-friendly and content-rich across all platforms, desktops included.
How can web design improve content marketing? Scoop.it Blog published the article.
Did you miss our previous article…
https://onlinemarketingagencies.net/?p=3784
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