An organic click through rate is very simply the percentage of users that click a link that is on a search engine results page. There are a few different ways that you can boost these rates and one of those ways is to use meta descriptions. You want your meta descriptions to be relevant as well as popular. The relationship between search rankings and click through rates is exponential as the more people that see your site on a search engine results page, the more organic traffic you will get.
Key Takeaways:
- An organic click through rate is simply the percentage of searchers who click on a link promoted on a search engine results page.
- Title tags, meta descriptions and keywords are essential as they play a major role in good and bad click through rates.
- CTR and ranking positions on search engines have an exponential relationship as the higher a page ranks, the more clicks it will get.
“My tool, GSC Insights, can help you understand your click-through rates with data visualizations and nuance.”
Read more: https://contentmarketinginstitute.com/2021/11/boost-ctr-organic-search-rankings/
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