8 Social Media Content Marketing Strategy Examples to Avoid

You’ve got your brand established on social media.

Are you satisfied with your life?

You may need to take a second look at it. Is there something missing?

Statista reports that there are currently over 3.6 billion social media users in the world. This number is expected grow to 4.41 billion by 2025.

Social media alone is not sufficient to promote your brand.

You need a solid content marketing strategy. You would then wonder why your content was not being noticed.

You don’t want to be there.

In this article we will discuss some examples of social media content marketing strategies, as well as common mistakes that you should avoid.

Before we get to that, let’s understand why you need a social media content strategy.

Why is it important to have a Social Media Content Marketing Strategy?

A social media marketing strategy that is effective can have a huge impact on your digital marketing campaign. You can use it to get ahead of your competition, reach out to your target audience, influence their buying decisions, and provide real value in order for you achieve maximum conversions.

People start to engage with a brand in new ways when they follow it on social media. Social statistics have revealed some interesting facts about how a well-planned strategy can be beneficial.

You can enjoy all these benefits, and more, by using the right strategy

• Connect with your audience on a more personal level
• Build trust and loyalty
• Forge meaningful relationships
• Turn your fans into brand ambassadors
• More leads
• Increase your sales and conversions
• Improve your SEO ranking and drive more traffic to the website

It’s important to avoid common mistakes, which can lead to a decline in your number of followers, engagement rate and conversions.

What are these mistakes?

Find out.

Social Media Content Marketing Mistakes You Should Avoid

Social media and content marketing are the two main components of social media marketing. This is not a new concept. It’s important to optimize your content so that it reaches your audience and enhances your social media campaigns.

You’d be surprised how many brands do not optimize their social media sharing.

To help you maximize the potential of your content marketing strategy on social media, we’ve compiled the most common pitfalls to avoid.

1. Lack of a content plan

A social media plan is a great tool for any marketing campaign, no matter the industry. The plan should include everything you hope to achieve, the resources needed, and how to measure success.

You might not engage your followers and end up just sharing content.

Create an action plan to reach and engage your audience. Start by defining goals and objectives.

Create a calendar of social media posts to help you manage your upcoming posts. You can also create a schedule for publishing to ensure consistency.

Nike’s content strategy is an excellent example. The average engagement on Instagram is 21.7K per day. This includes posts and mentions.

2. You don’t know your audience

Your social media and content efforts could only resonate with a few people if you don’t have a good understanding of your customers, prospects and followers.

Learn everything you can about the person’s pain points, their interests and expectations.

What is the best way to approach this problem?

To do this, you need to gather the data needed before writing any content and then spark conversations on social media once the content has been published. If you want to build a relationship with your audience, don’t make assumptions.

This chart shows the social media use of different US demographic groups, according to a Pew Research Center study.

By removing assumptions from the equation and armed with this data, you can refine your strategy and better target your audience.

Starbucks’ target market is primarily made up of tech-savvy, high-income 22-60 year-olds. Starbucks is targeting this exact audience via social media platforms like Instagram.

3. Use Complex Language and Tone

It may not be best to overwhelm your audience with technical language in order to convey your message.

Use language and tone that is relatable to your audience, which will engage people, evoke positive feelings, and make you memorable.

You can use neutral, professional or casual language.

You can use a professional tone or a friendly one, but still be informative. It can be confident, empowering, empathetic and compassionate.

All it comes down to is being on the same page as your followers.

Wendy’s has mastered it better than anyone else. Wendy’s gained fame through their playful Twitter interaction.

4. Why You Should Use a Monitoring Tool for Social Media

Monitoring social media is an important step in measuring the success of your strategy. How will you know that your strategy is successful if you don’t analyze data and get actionable insights?

Social media listening tools will provide you with a clear understanding of your social media engagement.

What you can learn:

• Who has mentioned you on social media and when? (Even if they did not tag you or mention you).
• What others are saying about Your Brand
• What they think about your product/service, customer service, content etc.
• What they want you to do better
• What they want from you
• What social media platform is best for you?
• What content is most likely to convert?
• Compare yourself to your competitors

You can improve your strategy by tracking, analyzing and responding promptly to comments from your users. This will allow you to better understand your audience and create more relevant content.

5. Assuming all social media platforms are the same

Each social media platform provides unique opportunities to capture your target audience’s attention and get them on your radar. Each platform is unique, from the intended purpose of each platform to their demographics and marketing tool.

You should develop a strategy that is tailored to each user, and ensure you are speaking the same language.

In the Pew Research Center study, for example, it is clear that women in the US are more active on Facebook than their male counterparts. In contrast, male users are more likely to spend time on Instagram and Twitter.

Pinterest is the best choice for women between the ages of 50 and 64, while Twitter, Snapchat, and Instagram are preferred by younger demographics, especially those aged 18 to 29.

Find out where your customers are spending the most time and then plan your strategy.

Organic Basics social media shows that they prefer to attract their customers with highly stylized pictures. Instagram is the most suitable platform.

6. Quantity is more important than quality

You might overwhelm your audience if you post a lot of content on social media. Brands that flood their newsfeed with their product or service posts are not liked by anyone.

Posting too much on social media is one of top reasons why people unfollow brands.

Focus on posting high-quality, relevant content at least once or twice daily to maintain your connection with followers and avoid losing them.

Red Bull’s massive Facebook following of over 47M fans shows that quality content is key to its success.

7. Fail to create engaging content

They don’t like to waste their time on things that aren’t useful. They want brands to provide them with engaging and useful content, which addresses their pain points or teaches them something new.

Knowing what your audience wants and needs will help you create content that will grab their attention. They might even share your content on social media if you do an excellent job.

Take a look at the Twitter account of PlayStation. They have a large fan base, with over 23.6M subscribers, and strive to create content that will be enjoyed by their audience. They have competitions such as The Fortnite PlayStation Cup to show how they interact and engage with their fans.

However, it can be challenging for businesses to create engaging content. SocialPilot AI Assistant will save you time by creating engaging content using templates that are ready for use on each social media platform. An AI assistant will streamline the content creation process on social media platforms and ensure that your content is optimized for engagement with relevant hashtags.

8. Lacking Attention-grabbing Visuals

Visuals can evoke emotions in people and encourage them to engage with your product. Visuals can be used to tell a narrative, communicate complex concepts and provide statistics (e.g. charts, graphs and infographics).

What type of visual content does social media prefer?

You should still have text posts, but you can enhance them with images, videos, hashtags and other visuals.

You can use Stories and live videos as a way to humanize your brand, and to show off your playful side. This will help people to relate to you. You’ll win lifelong fans if you show that you are one of them.

National Geographic’s Instagram is known for its stunning images, which tell a story.

Wrapping up

You can avoid the most common mistakes by knowing what examples of social media content marketing strategies to avoid.

Follow our tips to learn how to create an effective strategy that will boost your sales, leads and conversions.

SocialPilot can help you avoid the most common mistakes in social media content strategies. This tool can automate your postings, provide you with performance reports for your posts and more.

Get a free trial and improve your social media efforts.

SocialPilot published 8 social media content marketing strategy examples to avoid.

Did you miss our previous article…
https://onlinemarketingagencies.net/how-to-make-money-on-youtube/