5 Steps to Conduct a YouTube Audition

Do you have a YouTube channel

If you want your content to grow and be popular, it must go beyond just sharing and creating engaging content. It is important to evaluate and monitor its performance.

Many channels fail to see new subscribers despite following a clear strategy.

97% fail to create YouTube channels, and a lack of auditing is one reason.

What is the problem? What’s the problem?

Conducting a YouTube audit is all you have to do.

YouTube hosts 2 billion users who log in every month. You should be attentive to their interests, preferences, and expectations. Auditing is a great way to create a plan of action and correct mistakes.

Here are five tips to help you carry out an audit and see what needs improvement.

1. You can start an audit according to ranking factors

A screenshot from the YouTube channel analytics page

Before you begin the YouTube audit, create a list of metrics that you need to track and analyze. These metrics will give you a clear picture of the performance of your YouTube channel.

Average viewing time

YouTube analytics section will reveal your average viewing time and other core metrics. Remember that video length directly affects the quality of your videos. Commercial videos should not be longer than half an hour. It is best to keep the video to no more than 8 minutes.

Key Phrases in the Title

Make titles that are relevant to the search query. The chances of your video being found are higher if the search query is entered into the search bar.

Keywords and Descriptions

Make sure your video description contains the keywords and hashtags you need. These should be written in the same way as a blog post’s meta description.

Views

The video’s popularity is indicated by the views, which contributes to its greater exposure.

Link to Video

Ranking is also affected by the number of links to other resources. Adding multiple links to your video will increase your ranking. This is a sign that your video has value.

Subscribers

Videos with more subscribers will be ranked higher than videos with fewer followers. No matter how similar the views are for videos from different channels, the channel that has more subscribers will be ranked higher

Comment

Shares, likes, comments and shares can help you rank your video higher. Encourage your viewers and followers to comment on your video, like it, and then share it with friends via their social media.

2. Analyze the Audience

The next step is to analyze your audience to perform the YouTube audit.

Why?

Understanding your viewer will help you determine what content is most effective and how to communicate.

Next, analyse your audience using the following parameters.

Age and gender

This is the foundation for content that hits the mark. These are the parameters that will allow you to select the best topic and interest triggers.

Users are active on the platform

This will help you get your video to the top. You need to know when your viewers are most active in order to get views and converts. This information is essential for rating the video.

Geography

You should also consider adapting your communication style and content to reflect the audience you are reaching.

You may also be interested in other channels and videos

This information will allow you to determine the interests of your target audience. It will also help you analyze your competitors.

Time to Watch

This will help you to identify the problem and correct it. You can spot problems in your content with the help of Watch Time.

3. Learn from the Competitors

You can use your competitors to look at the do’s and don’ts. YouTube analytics can be used to identify your direct competitors, and determine which channels your audience is viewing.

Pay attention to these points when studying competitors:

The number of views and the behavior of the audience

Pay close attention to how many people have viewed your competitor’s video. You can set up notifications to notify your audience about the release of new videos. This will allow you to see how your audience reacts. You can track some key trends.

Take a look at your competitors and decide how to proceed. You can choose a time that you want to test your channel, or even a day of the week.

Analyze Content

Competitors can be used as a resource for building a content strategy. Check out what your competitors have discussed, and which ones they haven’t.

You can create more detail and include things your competitors don’t. It’s possible to be a pioneer within a particular topic.

Analyze the Call to Action as well as the Responses

Watch out for how your competitor communicates with their audience and their call-to-action. Analyze how many viewers responded to a competitor’s request for comments.

Pay attention to the visuals

Do you have a competitor who uses thumbnails and previews of your product?

A thumbnail is an image that a video uses to show its content when it is listed with others. YouTube creators usually create thumbnails in a single style to give their channel a unique and identifiable look.

A sample of YouTube thumbnails on the homescreen

A preview, as the name implies, is a chance to have a 3-second view of the video content prior to watching it.

Be aware of how your competitors use these elements in order to make them even more effective.

4. Analyze the Content

Identify the content that you are using and optimize it. Analyze your worst and best videos.

Compare and contrast them to quickly identify all the weaknesses and strengths of your content. These are the basic data you need to optimize your content. Pay attention to technical content optimization tips.

YouTube Keyword Selection

Video optimization begins with choosing a new semantic center. Google Ads Keyword Planner and Serpstat are some of the tools that can help you choose the best keywords to describe the topic of your video. To ensure that you choose the most effective keywords, gather as many keywords as possible.

SEO Optimization for the Title

Your video must be found by search engines and viewers. A short, but informative title is better. Pay attention to these points:

• Add keywords
• Create a unique name
• Avoid spam keywords
• To grab attention, use emoji and uppercase letters

You must make the title appealing to people, not search engines. However, it is important to address the latter.

Tags

YouTube tags are very important when working on a video.

What are their results?

They can affect the indexing and distribution of your videos within the platform. They will also work in any category of the platform, depending on your requests.

Video Description

When optimizing your description, be sure to consider the following:

• Write exclusively unique text for your target audience
• The description should be relevant to the content
• Use key phrases but don’t spam
• Use thematic Emojis
• Add relevant tags
• Give a call to action
• You can link to important pages. You can link to important pages, for example.

5. Take a look at your style and visuals

This is how to use the thumbnail and trailer for your videos.

It is not easy to determine if the thumbnail has an impact on video views. It will impact clickability!

Refer back to competitor analysis to see how they use this element.

The design will likely be standard. This means you can win with uniqueness.

These are some key points about the video thumbnail

• It should match the content of your video.
• To make your videos stand out from the rest, all thumbnails should be in one style.
• For better clickability, create custom thumbnails that are bright and eye-catching.

Let’s now talk about the trailer.

However, not all channel owners employ this element.

The trailer helps the audience understand who you are and what you offer. This video is the first to explain what your channel is all about.

These are the points to remember when creating a trailer:

• 
  Trailer duration should not exceed one minute.
  
• Use triggers to tap into the emotions of your audience.
• Add humor to your topic if you have the opportunity.

To capture more viewers and increase views, you should be more attentive to these points. These are:

• Before you upload the video, rename the file according to the YouTube name.
• Engage your audience. Ask your viewers for their subscriptions, to leave comments, and to make other calls of action.
• Use the translation function. Views from all corners of the globe matter. You should therefore capture as many people as possible within a geo context.

In Summary

It’s not as hard as it sounds to conduct a YouTube channel audit.

It is more difficult and important to gain the insights needed to create better content than your competition, address the needs of the target audience, and exceed its expectations.

Be creative with your YouTube channels but remember that metrics are also important.

SocialPilot’s first post, 5 Steps to Conduct A YouTube Audit, appeared first on SocialPilot.

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