src=”https://buffer.com/resources/content/images/2023/07/photo-nic-xOigCUcFdA8-unsplash–1-.jpg” alt=”4 Tips from Top Social Media Managers to Grow Your Online Business”>
Get 50 leads per month, 1,000 followers within a week and 100,000 impressions each month.
These results are often bragged about by social media marketers on Instagram. How do they do it, though?
They can help you to grow your business online in ways that are unimaginable.
This blog contains unique tips from social media managers that have revived accounts and brought their clients to thousands of new followers in just a few short days after working with them.
The algorithm will dance to the tune of your music and you’ll gain more followers and leads.
We look at how the best social media managers grow their client’s businesses through social media. Let’s get started:
Say No to Fluff Content
Content that is deemed to be “fluff” is often light-hearted or generic and lacks meaningful information. Your target audience will not find it valuable.
You can find examples of fluff in the financial niche.
These posts are a great source of common knowledge. Everyone knows that they should learn how to invest and save money.
These posts can fill in the creative void when you are unable to think of something interesting. If they are repeated for a long period of time, this can hinder your business’ growth. These posts do not add to your audience’s knowledge, so they won’t take you seriously.
You might gain a few fans, but not many leads. What is the solution?
Concentrate on content of high quality that will add to the knowledge base of your audience. Every time they visit your page, they should learn something new. It may seem daunting, but this is a great way to develop your social media expertise.
Astha is a social media marketing expert who knows how to turn trashy Instagram accounts into treasures. She says:
“My goal has always been to increase visibility, followers and bookings/leads. I create content that is direct and helpful to my clients’ target audiences. When working with clients, I’m the first to remove fluff.
After 10 days, the client’s situation improved.
- The number of accounts reached has increased from 4 to 81,000
- Engagement grew from 2 accounts to 341
- Followers increased from 611 to 694 (79 new followers).
“We booked four additional exhibitions in the same calendar year for my client, a painter.”
How can you get rid of fluff?
- Perform thorough research : Find industry trends, news and topics that are of interest to your target audience.
- Tell a story: Include stories, anecdotes and real-life situations to make your content relatable.
- Concentrate on solving a specific problem: Find popular questions within your niche and respond to them in your content.
Create genuine relationships
When it comes to the social media, your network is what counts. You have a social media business, but it’s important to build relationships that go beyond selling and buying.
Many people still send out messages and request with one goal in mind – to generate leads. This is not a sustainable method as it can make you appear pushy or spammy to those who are connected.
Building relationships is a great way to cultivate loyalty. Brand advocates are customers who keep returning to your brand. Customers are more likely recommend your product or service to others when they feel valued by your brand.
Keyur Kumbhare is the founder of GrowedIN. It’s a LinkedIn agency that specializes in personal branding. He helps C-suite executive build their personal brands on LinkedIn and generate leads. He says:
It is sad that most people only send out generic introduction messages. Few people care about building lasting relationships. Talking to people on LinkedIn and supporting each other’s content creation journey is the best way to make use of your LinkedIn profile.
LinkedIn may not exist in the future, but people certainly will. “Building good relationships will lead to business.”
Keyur’s clients have seen excellent results within days with this philosophy. You can see for yourself.
- Impressions have increased by 1,029% over 16 days
- Only two months and 451,338 views!
- 1887 Likes in 16 Days
How can you create relationships through social media?
- Engage your audience by responding to their comments. Take the time to engage in meaningful conversations. Call some people and build stronger relationships.
- Collaborate and support others: Engage influencers, think leaders, and businesses in your sector. Share their content, or work together on projects to show them that you are supportive of their business.
- Respond to both positive and negative feedback. Be attentive to both. Solving your customers’ questions honestly builds trust and strengthens the relationship.
Community building is the focus
Building a community is a great way to get closer to your customers and increase sales.
HigherLogic conducted a study and found that 68 per cent of brands said that their communities brought them new leads while 55 per cent confirmed that they increased sales.
Many online businesses, both service- and product-based, have built online communities in spite of a strong social media presence. Why?
- Spark more conversation
- Connecting with users closer
- Create a feeling of exclusivity among community members
You can create a community using a simple Instagram group or LinkedIn group. You can switch to Slack once your community grows. You can use these online communities as a reference:
- Twitter: Woocommerce Builder Community
- Rare Beauty Community
- Peak Freelance Community in Slack
- Superpath Community in Slack
I spoke to Mansi about building a community. Mansi Chaudhry is a social media specialist who provides outstanding growth for Instagram accounts of her clients. She explains how a community that is engaged leads to growth in business.
I’ve seen remarkable results when I nurtured a sense belonging and actively involved the community in the journey of the brand. This approach increases engagement and loyalty, generates organic word of mouth promotion, and leads to increased leads and conversions.
Mansi has it right. Her strategies increased her client’s outreach by 406 percent within six days.
- 99.5 percent of accounts are engaged
- 37,446 Reel plays
- 10 099 content interactions
How can you create a social media community for your company?
- Select the right platform. Determine the social media platform on which your target audience is the most active. Concentrate your efforts on maximizing your reach and engagement.
- Encourage interactivity:Create an environment that is welcoming and where everyone feels comfortable talking. Ask questions, solicit opinions and encourage discussions within the community.
- Provide exclusive benefits: Give exclusive benefits to community members, such as discounts, early access to products or events, and other exclusive benefits.
Find Your X Factor
Seth Godin: “When you talk to everyone, then you are speaking to no one.”
You can set yourself apart from your competitors by identifying and promoting the unique qualities that make you different. It highlights the uniqueness of your product, giving customers a reason for choosing you.
You can position yourself as a specialist in a particular niche by sharing valuable content consistently. This makes it difficult for your competitors to copy you.
Shreya pattar, a LinkedIn expert in personal branding, refers to herself as “The LinkedIn Girl.” For several months, she stuck with one thing and achieved great success. She has 134.626, and she makes six-figure revenue.
I spoke to Jerry, an expert in personal branding on LinkedIn and Twitter about how he leverages his clients’ USPs to generate leads. He says:
All clients should be unique in the digital world and known for something specific. For example, my name is known as “the pizza guy” and I also know people known as “the SaaS guy”, “MEME guy”, and Notion guy.
It takes time to build a social media presence that is unique. “I take them on a journey of 90 days that will help them improve their personal brand with social media and get consistent results.”
Jerry’s clients see amazing results in just one month with this strategy:
- Views increase by 440 percent
- Comments increase by 192 percent
- Increase of 339 percent in Likes
How can you establish yourself as a specialist in a particular niche?
- Define Your Niche: Narrow Down One Niche to Become an Expert
- Share authoritative material: Have your content published by reputable platforms. To build your authority, try guest blogging, podcasts and events.
- Use social proof to build credibility:Share testimonials and case studies. Share reviews and results, especially numbers, in order to gain trust from your audience.
Unique tips to stand out on social media
You’ve seen the proof.
By removing the fluff, and creating content that is precise, you can attract your audience.
Stick to your USP once you’ve found it. Engage in real conversations and build a community to keep your customers coming back.
Take the initiative and implement these tips now to differentiate yourself from your competitors on social media.
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