1. Share news related to your industry
Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers. Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels:
Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.
Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.
2. Share company culture and employee highlights
Showcase your company’s culture, values, and team members through a carousel. This can help build brand awareness, humanize your brand, and build trust with your audience. For instance, you could create a carousel featuring employee spotlights or behind-the-scenes glimpses of your office. Here are two examples:
Beehiiv uses LinkedIn carousels to welcome new hires.
Deel, an international company, uses LinkedIn carousels to highlight individual employees.
3. Give step-by-step instructions and advice
Use carousels to provide step-by-step instructions or guides. This can be useful for sharing how-to content, tutorials, or tips. Here are two creators who excel at providing helpful instructions:
Jay Clouse shares a guide to posting over the holiday season.
Alex shares five things everyone should know about
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