10 Google Sheet Templates For SEO And Content Marketing

A Google spreadsheet for content marketing planning is one of most efficient ways to keep your strategy on target.

There are many powerful technology tools available for content marketing. Google sheets is not to be overlooked. Google sheets is a free, central, collaborative space that allows you to have complete control over the way you create tracking systems and manage content.

You don’t need to start over if Google sheets is part of your content management system. This article lists some of the most popular templates for SEO and content marketing.

Quick Take-Aways

Content calendars are useful for managing content publishing and strategy-oriented templates such as data dashboards or goal trackers. These templates can be used on one channel, such as social media, or they can cover multiple channels within one sheet. Google sheet templates can also help with SEO-centric tasks like keyword research, pursuing featuredsnippets, and identifying content gapping.

10 Google Sheet Templates to Help with SEO and Content Marketing

Content Strategy

MIG’s Content Strategy Dashboard

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Let me start with the tool Marketing Insider Group uses. This Google sheet template was created over time by me to address all the important elements of your content strategy. This template aims to consolidate all your strategic and operational initiatives in one place. This template includes the following sheets:

SEO Audit – Find out where you rank in relation to your competitors for the most important keywords.

Growth Machine’s Wiki Strategy Spreadsheet

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This template is great for goal tracking. It is a great way to hold your team accountable and keep your efforts focused by setting clear goals and tracking how they progress.

A good goal tracker can help you identify when strategies aren’t working, and when it’s time to pivot or do more of what is working.

This template comes with three sheets.

Goal Tracking – set your conversion, sales and traffic goals monthlyArticle Ideas: List ideas based keyword research using tools like Ahrefs or SEMRushGuestPosters – track who will post on your site as a guest blogger to earn backlinks.

Builtvisible’s Content Strategy Discovery tool

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This tool uses data from the most important news and content sites around the globe to help you keep track of what’s hot and to inspire your content niche. The template also includes three sheets.

Ideas – Find the most popular content on your topic. This spreadsheet pulls content from Reddit and YouTube as well as sources such Google News, YouTube, Hacker News and Yahoo Answers. This information gives you an opportunity to consider guest post requests and other content partnerships.Trending – What are the overall biggest topics on the web right now? This information is useful for evaluating how your content could be connected to current events.

Content calendars

Hubspot Editorial Calendar

Source: Hubspot

Hubspot’s editorial template for calendars is used by over 140,000 marketers. Although it is simple, this template covers all bases. It is useful for tracking deadlines and topics as well as authors, keywords and target audiences.

ClickMinded Editorial Content calendar

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ClickMinded’s template is perfect for editorial calendaring. It is simple and straightforward, but it works well. It tracks author, topic, channels, keywords, deadlines, authors, and topics.

This template can be used separately from the larger content strategy templates.

Vertex 42 Content Calendar

Image Source: Vertex

The Vertex 42 content calendar template is an excellent option for collaborative teams involved in content creation and publication. It was created by the Excel and Google Sheet experts at Vertex 42. This template provides details about the project status, who is responsible, due dates, priority level, and deadlines.

This template could be the right one for you if content accountability is a top priority. Additional features include multiple calendar views, a hashtag organizer, and more.

Hootsuite Social Media Editorial Calendar

Hootsuite, a popular social media management software program, is a favorite among content marketers. This template is free for everyone to use to plan their social media posts. This template is especially helpful if you have a lot to post on multiple platforms.

Google Sheet tracks your activity by month and week. It also notes the title, author and deadline. This will help you keep your team accountable for posting on time. Hootsuite allows you to schedule your posts automatically so that nothing slips through the cracks.

SEO Strategy

SEO Monitoring Dashboard by Distilled

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The Distilled SEO monitoring dashboard template covers the most important metrics that you should be tracking. It includes a map of current rankings, rank changes over times, and page CTRs. It is useful because it combines your daily tracking data with long-term KPI metrics. This is the step-by-step, detailed guide to how it works.

Content Gap Finder

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Content gaps refer to keywords and topics for which your brand isn’t ranking well. This Google Sheet Template can be used in conjunction with Google Search Console to identify content gaps and create new strategies to fill them. It uses Console to find keywords and queries that rank between 20-100+. The tool organizes them by CTR data, so that you can focus on the most lucrative opportunities.

Once you have identified the content gaps, you can take action to create more content, update old content, pursue long-tail keywords and refocus your strategy in order to close them.

Featured Snippet Opportunity Locator

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To quickly answer questions and provide quick answers, featured snippets are displayed at the top of SERPs. These snippets are especially popular for queries that include question words. They take up half the screen of users after they make a search. This is a great way to increase traffic and give you an edge over your competitors. Your SEO strategy should include a proactive approach to achieving featured snippet positions for search terms related to your brand.

Overthink’s complete guide and Google Sheet template will walk you through the steps of finding featured snippet opportunities.

Take your Content Calendar Template to the next level

Content marketing can be a difficult task. You must be committed to creating great content. While templates can be helpful, sometimes they are not enough. If you can’t do it all, a partner can help you keep your content flowing. We are here to help.

Our SEO Blog Writing Service can help you get more visitors to your website by providing quality content that is consistently published. Get in touch with me to schedule a consultation and receive a PDF copy of my books for free. Get started today to generate more leads and traffic for your business.

Marketing Insider Group’s first post, 10 Google Sheet Templates For SEO and Content Marketing appeared on Marketing Insider Group.

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By: Michael Brenner
Title: 10 Google Sheet Templates for SEO and Content Marketing
Sourced From: marketinginsidergroup.com/content-marketing/10-google-sheet-templates-for-seo-and-content-marketing/
Published Date: Mon, 07 Feb 2022 11:05:24 +0000

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